Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"
For her -- and for those of you who have a business -- the answer is yes. Here's why:
1. Additional revenue. I don't just mean revenue from book sales, although that can sometimes be substantial. I'm also thinking of speaking engagements. Speaking engagements can be very lucrative, and a book gives you great material for speeches!
2. Business development. Some of the people who purchase your book or e-book may become even bigger customers, buying additional services/products from you. As an example, I have had several major clients who bought my e-book, The Do-It-Yourself Public Relations KitT, and then came to me for additional assistance. Now, I would have been happy if they just bought the book. But often, they grow and need more services than my book can provide. And since they've already had a "taste" of my P.R. expertise from my book, they feel more comfortable working with me on a bigger scale.
3. Word-of-mouth. Like many others, I'm a big fan of Michael Gerber's books, on the E-Myth. Just this week I sent a copy of the book to a friend, and told several others how the E-myth principles could help their businesses. Did Michael Gerber pay me? No. But I am such a big proponent of the ideas in the book that I want to share them (thanks by the way to Jeff Bolton, who originally got me excited about the book). The word-of-mouth from many people leads to referrals and sales of products and services for Michael Gerber (he has a hugely successful organization).
4. Publicity opportunities. Wouldn't I be remiss if I didn't say this? When choosing between someone who has written a book and someone who hasn't, the vast majority of media people will prefer to use the author as a source. Why? Again, because this person has obviously gone the extra mile, putting in the time and effort to put his or her expertise out there, and gotten a book published.
Copyright 2005 Margie Fisher All Rights Reserved
Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
eco-friendly cleaning service Buffalo Grove ..1. Appearing in other types of media is the best... Read More
It's the time of year when calendars crowd out the... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
No comment. These are probably the two most damaging words... Read More
If your product or service can be given as a... Read More
I recently worked with a group dealing with an unusual... Read More
Press releases are one of the most cost-effective ways to... Read More
Managers in the non-profit, association and business worlds need to... Read More
A musician spends years honing his craft. He writes world-class... Read More
What are you trying to do with your business, non-profit... Read More
An effort built around a string of print and broadcast... Read More
The most sensible way for business, non-profit or association managers... Read More
Media kits include a combination of information whether created for... Read More
Community relations is one of those marketing strategies that isn't... Read More
If you leave a star player sitting on the bench,... Read More
If, as is often the case, you are preoccupied with... Read More
To survive in business, you've got to focus your attention... Read More
In larger cities with many outlets they are competing for... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
How to write a press release that generates free publicity... Read More
As many of you already know, promoting and marketing your... Read More
Does the thought of knowing your verbs from your adjective... Read More
There are many ways you can get tons of free... Read More
You won't be if you accept a very simple premise.... Read More
About a year ago I read a feature story in... Read More
express cleaning service Arlington Heights ..If a reporter approached you about an interview, would you... Read More
Do you have a great idea for a story, but... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Strong for business, non-profit and association managers when they use... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
You know, where you do something positive about the behaviors... Read More
Most small businesses do little to no public relations (PR)... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Managers, please take a minute and read two sentences: People... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Can you honestly say that your business, non-profit or association's... Read More
A new public relations blueprint could be a good idea... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Have you ever noticed that in communities without big universities,... Read More
As a business, non-profit or association manager, do you see... Read More
You have a story to tell. Your company has developed... Read More
Although media relations is not all there is to PR,... Read More
Would you advise clients to buy a stock based on... Read More
This guide to "SEOing" your PR efforts can help you... Read More
When special events and communications tactics rule the PR roost... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
They say that image is everything and some of us... Read More
Public Relations |