Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".

Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.

CNN and USA Today are NOT going to automatically contact you. Instead, these people are EXPECTING you to "pitch" them on story ideas.

They EXPECT you to hunt them down, notify, inform, and solicit story ideas.

This is simply the truth of people in the media. True, they don't want a sales pitch, but the DO want unique, interesting stories.

Without going into a tirade about the role of media in our culture, you simply have to accept the fact, that if you want media coverage, you're going to need to take the initiative.

I know, you may have fears and hesitation about calling some of the "hotshots" in the media, however, if you do not approach them, they will not approach you, even if you've got the hottest story in town!

SO, get the fantasy of producers finding you out of your head, right now!

Good, now welcome to a brave new world....

Now that you've forgotten about that silly idea, you can NOW TAKE ACTION!

The articles in this newsletter in weeks to come will give you many angles on using PR to get media. You'll get fail-safe, proven methods to get the attention of key players in the media. You'll learn who to contact, how to begin the relationships, and how to make those relationships productive.

You will also learn the "mindset" so that you can set yourself up psychologically for success.

But NOTHING happens until you take action. Not just "episodic", one-shot action, but systematically, week after week, proactively soliciting the media, to get the publicity you deserve.

You can do this. I believe in you. Just take one step att a time, and witness your story proactively shared with the world.

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to freecd@rapidresultsmarketing.com

maid service near Lake Forest ..
In The News:

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.
OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.
Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.
New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.
DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.
Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.
Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.
Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.
A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.
South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.
Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Fake AI apps disguised as "ChatGPT" and "DALLĀ·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.
Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.
Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.
NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.
Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.
Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.
Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.
Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.
The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

top rated cleaning service Des Plaines ..