Home
>
Public Relations
>
Three Publicity Tips for Marketing-Minded Financial Planners

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is this: they are busy.

Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.

When a reporter calls ? move quickly

A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as ? how fast you call them back. If you don't call swiftly enough, they'll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It's an eternity. And probably for you, it's a missed opportunity.

As you're following the media, ask yourself new questions

Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You're going to become friends with them before long.

Don't build your publicity campaign solely around press releases

Don't rely on press releases to build your PR campaign. Reporters get 30 of 'em a day ? and toss most. (Repeat after me: "Most press releases get tossed.") Instead, build relationships and send useful information in other forms.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

transportation to O'Hare Appleton .. Lockport Chicago limo O’Hare

In The News:

Here are some powerful online sleuthing tricks you can use to check the credibility of a website, see old pictures of places you've lived and even learn more about your neighbors.

Beware scam calls: Avoid unknown numbers and protect your personal information. Tech expert Kurt “CyberGuy" Knutsson talks about the increasingly common scam.

Tech expert Kurt “CyberGuy" Knutsson helps you crush your New Year's goals with these 12 apps to help you stay on track and succeed.

There are many untapped safeguards and tips you can learn to take your Wi-Fi knowledge to the next level, technology expert Kim Komando shares her tricks.

VPNs ensure privacy; antivirus stops malware. Tech expert Kurt “CyberGuy" Knutsson says both are essential for online security.

Tech expert Kurt “CyberGuy" Knutsson cites a new report that says many people still use weak passwords like "123456," risking their accounts.

Tech expert Kurt “CyberGuy" Knutsson says a tech support scam used a fake Windows Defender pop-up, tricking the victim to call and download software.

Tech expert Kurt “CyberGuy" Knutsson reveals ways to restore accidentally deleted text messages on your Android phone.

A new study says outdoor security camera apps are among the biggest collectors of user data, including phone numbers, payment details and precise location.

In iOS 18.2 and later, Apple's Mail app enhances email management by automatically sorting messages into distinct categories to help find emails faster.

A virtual private network (VPN) allows computer and smartphone users to mask an IP and create a secure, encrypted connection between a device and the internet.

Android 15's latest feature, Private Space, is like a private vault helping to keep your personal or sensitive apps away from prying eyes.

Cybercriminals have more ways than ever to target teenagers; here are some of the most widespread scams and tricks to watch in order to keep your loved ones safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A humanoid robot named CUE6 has got game. The basketball-playing robot, produced by Toyota, claimed a Guinness World Record for longest shot.

With electronic signatures becoming more common, Kurt the CyberGuy explains how to produce your digital John Hancock for online documents.

Kurt the CyberGuy walks through steps he recommends immediately taking after getting new electronics — like phones or TVs — as gifts this holiday season.

When speaking becomes physically challenging, you can preserve your unique voice using Apple's Personal Voice and Live Speech technology.

Google Maps is deleting location history soon. Tech expert Kurt “CyberGuy" Knutsson shows you how to back it up before it's gone.

iOS 18.2 lets AirTag owners securely share item locations with trusted individuals. Tech expert Kurt “CyberGuy" Knutsson examines the powerful new feature.

The FBI is warning timeshare owners of a telemarketing scam tied to a Mexican drug cartel. Tech expert Kurt “CyberGuy" Knutsson provides steps to stay safe.

Protecting your home network includes securing your router, just like your phone or laptop. Kurt “CyberGuy" Knutsson reveals six ways to protect your Wi-Fi router from hackers.

Kurt “CyberGuy" Knutsson: ConnectOnCall breach leaks sensitive data of 910,000+ patients.

Rising elder scams: How to recognize them and protect yourself and your loved ones. Tech expert Kurt “CyberGuy" Knutsson helps you outsmart the scammers.

There are common habits and oversights that could leave your financial information vulnerable to cybercriminals, according to Kurt the CyberGuy.

Three Publicity Tips for Marketing-Minded Financial Planners

Public Relations