Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?
When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."
My challenge to you is to Think Big.
Because if you don't Think Big, you will always be running in place, never able to catch up.
Now, I don't mean that you have to have a huge office building, or many employees, or a number of locations. What I mean is, you need to think about the big picture.
For instance, do you want to be known as an expert in your field? Do you make the best barbecue sauce in America? Do you want to have the degree of success in your business or career that allows you to take off two months every summer?
To do any of these things, you need to Think Big. Then you need to work on making things happen.
One of the best ways to accomplish this is through a targeted publicity plan that takes you to a whole new level. Why not take a Giant Step into the realm of national media?
But why, you may ask, would I need national media if my customers/clients are from my home area? Why would a candy maker in Kansas City, or a marriage counselor in Miami, or a financial advisor in Los Angeles want national publicity? My answer is this: Because they Think Big. They want to be viewed as the trailblazers in their fields . the experts people seek out . the ones who have a national reputation.
In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. And when you are mentioned in several publications, people think, "Wow -- this person is everywhere. He/she is obviously successful." And, as we all know, people want to do business with successful people.
So, if you want to be the next Oprah, start Thinking Big.
Copyright 2005 Margie Fisher All Rights Reserved
Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit?. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
house refresh service Morton Grove ..Considering how fundamental they are to the publicist's trade,it's always... Read More
How do you make a friend of the media? A... Read More
Done right, it delivers the key, target audience behaviors you... Read More
This guide to "SEOing" your PR efforts can help you... Read More
You're a business, non-profit or association manager who needs to... Read More
So, you've had your book published or you've gone the... Read More
You do if you're a business, non-profit or association manager... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
Yes, you can call a reporter.I've said it before, in... Read More
There'll never be a better time for a manager working... Read More
You thought of it, you researched it, you wrote it.... Read More
I say public relations can be a matter of survival... Read More
A reporter's job is to get the most accurate and... Read More
That's like asking if advertising is all about type faces... Read More
Community relations is one of those marketing strategies that isn't... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
The truth is, you CAN attract the support of those... Read More
As a business, non-profit or association manager, your public relations... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
As a business, non-profit or association manager, what do you... Read More
Everyone knows the value of free publicity. And given the... Read More
As a business, non-profit or association manager, why continue a... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
?lose the confidence of your key target audiences? discourage them... Read More
cleaning service near Mundelein ..Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Publicity is an important and often overlooked tool of creative... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Dear New York Times:I'd like to be quoted in one... Read More
The Acai Berry is starting to gain world wide recognition... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
As a business, non-profit or association manager, you have a... Read More
Quality public relations does something positive for business, non-profit and... Read More
Publicity will take your financial planning practice, your business, and... Read More
Because when it comes to public relations, non-believers can produce... Read More
The most important thing to remember for any interview: stay... Read More
The message is determined by analyzing the brand being marketed,... Read More
How do you make a friend of the media? A... Read More
As a business, non-profit or association manager, let the tacticians... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Managers ? the business, non-profit and association sort ? really... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
A wise friend of mine has often said, "There is... Read More
There's good news for public relations execs, marketing professionals and... Read More
Your public relations people are busy. The buzz is all... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
As a manager, does your current business, non-profit or association... Read More
Here are two to-the-point questions recently posed by several association... Read More
Public Relations |