Home
>
Public Relations
>
The Press Release: How to Get the Media to Pay Attention!

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions.

Will the Media Think It Is Newsworthy?

Unfortunately, there are no guarantees that even a well-written press release will work on the first go-around since a lot depends upon whether the media thinks it's newsworthy. Your release may be beautifully written, but if it doesn't land in the hands of someone who believes in its merit, it may go unnoticed. This is why it's important not to give up after one try.

Gaining the Media's Attention!

When writing a press release, it is extremely important that your press release presents you in a positive, professional light. Bear in mind that the ultimate goal of a press release is for the media to take an interest in your subject matter, which may lead to an interview or story about your product. To gain the media's attention, it is important that you try to find a hook or something that will grab the attention of those who are reviewing the release. Remember, several thousand press releases come across the desks of editors daily, making it quite a feat when an editor has an interest in your press release.

Jump Start Your Business!

While a good press release can jump-start your business at a fraction of the cost of most other forms of advertisement, no one can assure you that a press release will invite interviews on national TV. So what can you do to empower your release? First you have to remember that you can't expect to write a release, send it off to a distribution company and sit back to wait for the business to start rolling in. It's up to you to put in some additional effort, ensuring that it's being seen. I cannot stress often enough that one attempt at the media is not enough to draw attention to your business. The more you put out your information, the more people will be inclined to check out your site or business.

1) Don't rely strictly on distribution companies. When writing press releases for clients, I myself use and encourage the use of a good distribution company. However, this alone isn't enough to get the word out.

2) Do some research and submit the release anywhere that releases are accepted; send to your local paper, speak to someone at your cable, radio or TV station, and, of course submit to magazines. Make sure the press release goes to the right publication for your specific subject matter.

3) There are literally thousands of publications on line that accept press releases so put some time and effort into finding sites that are eager for your news.

4) Call or write to the publication requesting pertinent information regarding press releases. Editors cover a variety of topics so try to find the one that will be interested in your material.

5) Do write professional letters to editors of publications requesting their permission to submit a release. Online editors are always looking for interesting news and if you introduce yourself professionally, you have a better chance of being noticed.

6) If the name of the person to submit to is withheld, direct the release to the Managing Editor of the publication. They'll make sure it gets into the right hands.

7) Don't give up after one try. Many companies send a release out each month to make sure they stay in the forefront.

8) A press release needs to grab the attention of the editor so be sure you've honed in on your writing skills making sure your press release sparkles.

9) Never write a blatantly promotional press release. Write it so that it comes across as something that will be interesting and newsworthy to the public.

10) Be sure to include all pertinent information i.e., name, phone number, e-mail address, web address if appropriate, company name and date of release.

11) Be available to answer a reporter's questions. If for some reason you are not able to answer an editor's call, designate someone as your spokesperson.

Just because you're a small Mom and Pop business, do not automatically assume that your particular product or service isn't newsworthy. It's all in the presentation. When considering a press release, topics that have interest to the media are the announcement of a new product, the release of a book, the opening of a web site, a major event or happening, a trendy workshop, a new business, changes in a business structure, promotions, updates and a host of other interesting events. Editors need and want your press releases as they are always seeking good stories. And while the writing and submitting of a press release might be considered a challenge, in the long run it is more than worth the effort.

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance writer. She has successfully helped companies and individuals reach their objectives by writing outstanding web site content, press releases, bios, articles of interest, business plans, resumes, and all other forms of marketing material. Read what clients have to say about her at http://www.allyourwritingneeds.com/clients.html

You may contact Charlene Rashkow at http://www.allyourwritingneeds.com/clients.html

move in cleaning service Glencoe ..

In The News:

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

The Press Release: How to Get the Media to Pay Attention!

Public Relations