Home
>
Public Relations
>
The Non-business Business

The Non-business Business

Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!

A few years ago, I perchance drifted across a book titled 'To Sail Beyond the Sunset' in which Robert Heinlein's character, Jubal Harshaw, said something that left a lasting impression on me, and ergo, naturally, on the way I look at life. Jubal says "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. One man may find happiness in supporting a wife and children. And another may find it in robbing banks. Still another may labor mightily for years in pursuing pure research with no discernible results."

"Note the individual and subjective nature of each case. No two are alike and there is no reason to expect them to be. Each man or woman must find for himself or herself that occupation in which hard work and long hours make him or her happy. Contrariwise, if you are looking for shorter hours and longer vacations and early retirement, you are in the wrong job. Perhaps you need to take up bank robbing. Or geeking in a sideshow. Or even politics."

So I settled on Public Relations. Not before completing various stints dealing in chemicals, stocks, exporting saddlery (would you believe?), and finally PR. But then, this article is not about me, its about The Non-business Business.

What is it that PR provided that the myriad of other professions could not? What was I looking for, that was also the search of every Jubal?

I began dealing in chemicals because I was a Chemical Engineer and I thought it came naturally to me. So it did, I understood the technicalities of the subject and also liked it, but it was monotonous, repetitive and required little else than the skill of a door-to-door salesman (not that I think that's an easy job at all though, only that I was not cut out to ringing doorbells!).

Then, with an attempt to bring back the excitement that was lacking in the first business venture, and because of my interest in Finance I looked at the ever changing, dynamic and exciting world of stocks. Enter Stock Broking. The new age, online stock exchanges in India had just started and it required both acumen and understanding to be able to broker deals. Soon the business was grasped and volumes at our counters soared. But equally soon I realized all you needed to do to be a broker of stocks was a good number of contacts, a skill to understand what the market movements meant and to recommend based on your collective understanding, added with a good dose of instinct.

Despite financial success, I had not found the profession I really wanted to pursue. I then turned to my childhood love for horses. I have always loved the animal and am passionate about everything to do with the animal. I migrated to a city which specialized in making saddlery for horses. For three years my routine would be the same. I would carefully select the leather which would be used for the horse riding equipment, have the embellishments for the saddles personally designed, and have my contractors craft wonderful equipments for riding the even more wonderful horses. Sadly, in all my years with the business, the only time I sat on a saddle was when it was placed on a testing horse (a wooden piece on which we used to fit the saddle). My love for horses was too strong for me to continue something that was so near, and yet so far from the magnificent equine.

So, I was hunting for my dream profession yet again. After one brief stint with a dotcom, I settled onto PR, which is actually the subject of this story. I have been here for the last 6 years and to say the least, I can easily continue for a few decades more in the same profession. I stay back late nights, come back early morning, think about the clients business even when I am eating, bathing or (perhaps!) sleeping. I love what I do. It excites me, and I seriously think our organization will make a difference to this world and I already am of the firm belief that we are making a significant difference to our clients (otherwise, they would'nt be there with our organization as clients, right?). We consult our clients on their business, how to make it better and how they can make a difference in the world ? to me, that sounds very exciting.

When I analyzed my life keeping Jubal's statement in mind, I saw through what it was that made a profession completely satisfying. I saw what made one love what one does (or not, as the case may be). And, trust me, I have been through enough professions to know.

In most cases, professions are made by accidents. Almost everyone, other than the lucky few, has suffered (or is suffering!) the ill-advise of friend, uncle or parent. You have a great future as a doctor, engineer, or stockbroker, says a father's friend, little realizing what your real passion is. Else, someone knows of your passion for archeology, but little realizes that what kind of life a professional archeologist leads. The instances are too many to even attempt to think about.

So what do you do? Always keep your eyes & ears open and absorb every thing that comes your way. Everything has a purpose, and when that one thing that comes your way, it could become the purpose for your life. Stay tuned to all channels and become a sponge. Then there are simple rules that help you find your right profession. And from here on, you only stay in the same profession if the answer to every question is a big YES.

20 year rule: You keep analyzing your profession against yourself and ask if there is a fit and do you see yourself doing this very thing 20 years from now.

12 hour rule: The next step is fairly easy. Ask yourself if you can do that thing you do; stock broking, astrology or saving rhinos in Africa, most days of your life, for 10 to 12 hours each day, with only brief breaks in between.

Pride Rule: Do you feel good about what you do? Does what you do make you feel proud? Do the people who matter to you really feel proud about what you do? Would you feel great telling a complete stranger (or your nearest relative!) what you do? You may run a Laundromat or be walking dogs; the question is the same.

Rule of Passion: Can you feel your skin tingle with excitement when you talk of your job/profession? Can you pass on your excitement to others? Do others come to you for advice on similar jobs?

Rule of Good: This is a simple rule that asks, Do you think that good things happen as a consequence of what you do? Is Good a main product or is it a by-product of your business or job? Just to clear up the air a bit, if Good is the main product it is a positive sign and as a by-product means you must start hunting again.

N. Chandramouli is the CEO of Blue Lotus Communications Consultancy, one of the fastest growing PR agencies in India. Located in Mumbai, the agency has an country wide presence. The knowledge driven agency has many national and international brands in areas of Technology, Finance, Health, Education & Assotiations & not-for-profit forums. Chandramouli is an Engineer-MBA with over 16 years of experience in various professions.

Blue Lotus currently employs about 50 consultants across its offices and projects a growth of Rs. 500 mn by March 2006.

move in cleaning service Glencoe ..

In The News:

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.