The Key to Great PR

The Key to Great PR is Perseverance

By Paula Gardner of Do Your Own PR

I regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day. And then, disillusioned, they resign their venture into PR to the past and move on to what they consider safer tactics.

But what separates these businesses from the ones that do get go on to get great, continuous press is often one thing, perseverance.

PR is a long-term option and takes perseverance in more ways than one.

Putting the time in

Just like exercise, an occasional blast of frenetic activity will have little long-term effect. What does succeed is regular, time-tabled PR activity. Take a look at your weekly schedule and ascertain how much time you can devote to PR. A morning or afternoon a week is great. Put in your diary and make it sacrosanct. If you don't have that amount of time, what can you ditch or delegate to make the time?

Experimenting

One press release does not make a PR campaign. You need to release something to the media at least every other month. Sometimes these communications will disappear into the ether; sometimes they will be spot on. Regular postings to the press ensure that your name is in their minds (and contact books) and allows you to experiment with different ways of writing and presenting your press release.

Building Relationships

But the most important part of a PR strategy is building bonds with journalists and editors. Just like making friends or networking for business contacts, this takes tact and time. It's not a case of rushing in, but gently building trust and respect.

Allowing the campaign to reach the public

Seeing your company covered in the press is extremely flattering and satisfying, and may help bring you enquiries, clients and increased sales, but the real rewards come with continuous long-term coverage that propels your company firmly into the public eye and creates a recognised brand, your brand.

Working with my long-term clients on the PR Academy programme I have watched complete beginners go on to nab columns in national magazines, be interviewed for monthly glossies and appear on national TV. A key part of the programme is clients' accountability ? ostensibly to me, but primarily to themselves. Take this aboard with your own campaign, either charting your goals and your progress in a diary or journal as you go, or partnering up with another business and sharing the process. This helps keep up impetus and motivation when it becomes a little too easy to get distracted by the day to day distractions of running your business.

And it's a wonderful way to share and celebrate your PR successes, supporting and cheering each other on as you go.

copyright ?Paula Gardner and Do Your Own PR 2004. All rights reserved.

Paula Gardner of http://www.doyourownpr.com is a PR and marketing coach who works with people who are passionate and serious about getting their business noticed. Do Your Own Pr offers Pr training via ecourses, telephone coaching, one to one consultations and in-house staff training. You can sign up for the Do Your Own PR newsletter at http://www.doyourownpr.com

scheduled cleaning services Winnetka ..
In The News:

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.
GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.
New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.
Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.
New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.
Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.
Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.
New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.
The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.
San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.
FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.
Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.
Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.
Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.
Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.
The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.
Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.
Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.
Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.
Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.
Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.
The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.
OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Speak Up

Another way to really become known in your area is... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

reliable maid service Lincolnshire ..