Home
>
Public Relations
>
Submitting A Press Release Can Benefit Your Business

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Like with any other form of marketing, a well-submitted press release will give added publicity and creditability to an individual or a business.

Journalists look for newsworthy stories that they can use in their publications. Newsworthy simply means a story on current issues or events that have an appealing interest in today's news.

Some examples of this can be:

* Stories that cover the launching of a new business.

* Solution and problem solving reports that deals with the current market trend.

* New products or services that impact today's business.

* Research and findings on the latest business trends.

* Partnerships with other businesses.

* Sponsorships that you are affiliated with and contributed to.

* Achievements/awards that you have received recognition for.

Press releases are not to be confused as an advertisement to sell your products or services. An advertisement is to get your customers attention, whereas with a press release you want to capture the attention of the journalist.

The idea is to write a press release that generates a current interest to the media. If a journalist finds your story newsworthy, they are sure to feature your story.

The best way to start out is by researching some of the media websites first. One of the media websites that is worth checking out is Prweb.com. Their site is easy to navigate through and provide some very useful information on submitting a release. The idea is to visit a few of the media sites to understand their guidelines before you submit. It would also be beneficial to view several of the press releases on their site to get a better perception on writing your own. You will find that most press releases are between 400 and 500 words.

Once you have the concept, organize and put together all the information you will be using on a piece of paper. Make sure you are using current information with topics that have new and compelling interest (journalist are not interested in old news).

Make sure to illustrate your release with only solid facts. Emphasize on the benefits and key points in your story line.

If applicable, give examples, quotes, and testimonials. Do not use any bold statements, hype or sales pitches.

Proof read your release several times. Correct any grammar mistakes or misspellings.

How To Submit A Press Release:

Obviously your first step would be contacting the media. This can be through local media groups within your area, or through the Internet for worldwide distribution.

Submitting a press release is done by mail, fax or email. You can simply check with the editors to see what their requirements are for submitting your release.

Use journalist that are targeted to your business market. You can accomplish this by researching some of the past stories published by the editor.

Note; if you find editors that accept a release through email, it's important to put your release into the body of your email and not as an attachment.

When submitting a press release, the way you format your release can play a crucial role on whether a journalist picks up your story.

An example of a format that is commonly used, would be as follows:

1.) Type in "For Immediate Release" or you can specify the date you want it released for a different time period.

2.) Create a headline that would attract an interest.

3.) Add your contact information here. Your name, company, phone number and your URL.

4.) City, State and Date followed with your opening paragraph answering all the questions to who, what, where, why and when.

5.) Your next paragraph should cover the details of your story, which should highlight your first paragraph. If applicable, include quotes or endorsements from other business associates that have used your products or services. This will build creditability to your story (be sure to get approval prior to adding this).

6.) Followed by a short summary highlighting your key points to your story.

7.) A short company profile about your business.

8.) At the bottom, put in three (3) ### signs or "End" to indicate the end of your press release.

Final Note:

Be sure to add your contact information including your telephone number with your release. If an editor finds your story newsworthy, he may contact you for an interview or possibly just to attain more information on a follow-up story.

To look for newswire networks where you can submit a press release, go to http://www.ahomebusinessopportunity.net/pressreleases.htm for our complete list.

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net/pressreleases.htm

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Submitting A Press Release Can Benefit Your Business

Public Relations