Home
>
Public Relations
>
Radio Interviews - How To Get Them!

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.

The media is hungry for business stories. But sometimes it seems that the business community doesn't't blow its trumpet often enough.

If you get the opportunity to talk about your business in the press or media, it's important to get it right. Getting on the radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.

Do your homework

You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer the following questions:

Which radio show will be interested in me/my product/service?

Who are the audience that I want to speak to?

Why will the radio show host want me as a guest?

Are there any current news issues that I can align my interview with?

Do I have a special offer or piece of new news that I can offer?

Do I have any contacts that can assist me with gaining an interview?

Which interviews have I heard that was similar to mine?

Which other questions should I be asking myself here?

Nothing kills your chances better that approaching a talk show with an idea that doesn't't resemble the style and content of the show. If you know what type of topics the program focuses on you can tailor your pitch, and raise the chances of an appearance.

Be news worthy

Getting yourself onto a radio program is like any other sales call; you don't want to ring a potential prospect at their busiest time. It's much better to find out when they normally take calls. If your subject relates to a topic that is currently in the news your chances of getting on are clearly improved ? so ride a news wave.

If you can demonstrate past experience in speaking engagements, lecturing, etc., the producer is more likely to take a shot at your appearance. If there's anyone who can provide a testimonial, your credibility will be enhanced.

Be prepared

Prepare yourself for the conversation with the producer of the show you want to target. Try your approach on someone you know. If you can't get their interest, there is a good chance your idea will fall flat with a producer. Some experts recommend sending a pitch letter first and then following up a day or two later. This can work, but if you speak to the show's producer directly, you will be able to sell the idea at that point, as well as demonstrate your ability to engage an audience. Remember that you're selling, so the more excited you are about your project the more likely someone else will be sold on it.

Follow-up

Always follow up on interviews. Add a unique code or e-mail address if you are able to. This will help you in tracking the response from the specific interview.

Always keep in contact with the host or organiser of the show to ensure that he/she thinks of you in the future when opportunities present itself. You may be more likely to get an interview or article publishes in the future if the first one went well or if you have build a good relationship with this person.

About The Author

Ben Botes is the head Coach at www.my1stbusiness.com a web portal dedicated to 1st time business leaders and entrepreneurs. Visit the site for hundreds of free Micro Modules, Teleclases, Resources and Coaching designed for you to succeed with your business.

The complete article together with preactical excersises and Coaching tips can be found at www.my1stbusiness.com You are free to reprint this article in your ezine or ebook, or on your website, as long as the contents in the article and the resource box are not changed.

www.my1stbusiness.com

cleaning service near Bannockburn ..

In The News:

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Radio Interviews - How To Get Them!

Public Relations