Home
>
Public Relations
>
Radio Interviews - How To Get Them!

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.

The media is hungry for business stories. But sometimes it seems that the business community doesn't't blow its trumpet often enough.

If you get the opportunity to talk about your business in the press or media, it's important to get it right. Getting on the radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.

Do your homework

You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer the following questions:

Which radio show will be interested in me/my product/service?

Who are the audience that I want to speak to?

Why will the radio show host want me as a guest?

Are there any current news issues that I can align my interview with?

Do I have a special offer or piece of new news that I can offer?

Do I have any contacts that can assist me with gaining an interview?

Which interviews have I heard that was similar to mine?

Which other questions should I be asking myself here?

Nothing kills your chances better that approaching a talk show with an idea that doesn't't resemble the style and content of the show. If you know what type of topics the program focuses on you can tailor your pitch, and raise the chances of an appearance.

Be news worthy

Getting yourself onto a radio program is like any other sales call; you don't want to ring a potential prospect at their busiest time. It's much better to find out when they normally take calls. If your subject relates to a topic that is currently in the news your chances of getting on are clearly improved ? so ride a news wave.

If you can demonstrate past experience in speaking engagements, lecturing, etc., the producer is more likely to take a shot at your appearance. If there's anyone who can provide a testimonial, your credibility will be enhanced.

Be prepared

Prepare yourself for the conversation with the producer of the show you want to target. Try your approach on someone you know. If you can't get their interest, there is a good chance your idea will fall flat with a producer. Some experts recommend sending a pitch letter first and then following up a day or two later. This can work, but if you speak to the show's producer directly, you will be able to sell the idea at that point, as well as demonstrate your ability to engage an audience. Remember that you're selling, so the more excited you are about your project the more likely someone else will be sold on it.

Follow-up

Always follow up on interviews. Add a unique code or e-mail address if you are able to. This will help you in tracking the response from the specific interview.

Always keep in contact with the host or organiser of the show to ensure that he/she thinks of you in the future when opportunities present itself. You may be more likely to get an interview or article publishes in the future if the first one went well or if you have build a good relationship with this person.

About The Author

Ben Botes is the head Coach at www.my1stbusiness.com a web portal dedicated to 1st time business leaders and entrepreneurs. Visit the site for hundreds of free Micro Modules, Teleclases, Resources and Coaching designed for you to succeed with your business.

The complete article together with preactical excersises and Coaching tips can be found at www.my1stbusiness.com You are free to reprint this article in your ezine or ebook, or on your website, as long as the contents in the article and the resource box are not changed.

www.my1stbusiness.com

custom home cleaning Wilmette ..

In The News:

Unlike robotaxi competitors, Tensor focuses on consumer-owned self-driving cars that adapt to highways and urban roads with full redundancy systems for safety.

Medicare scams cost $54 billion in 2024 as fraudsters target beneficiaries with fake calls demanding payments and personal information to steal benefits.

Scammers create fake Evite invitations that mimic legitimate event emails, requiring users to verify senders and use antivirus software for protection.

The new Apple Watch hypertension feature passively monitors blood pressure patterns over 30 days using sensors to detect chronic high blood pressure signs.

Chrome extension spyware disguised as a free VPN service highlights security risks after it captured private browsing data from trusted sites.

New research shows how fatty acids in cooking oil can safely dissolve and recover silver from circuit boards without harmful chemicals or environmental damage.

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.

Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.

TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.

Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.

San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.

Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.

A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.

Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.

Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.

Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.

Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.

Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Radio Interviews - How To Get Them!

Public Relations