Home
>
Public Relations
>
Publicity: The Best Things In Life Are... FREEE!

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't think about enough is "free publicity".

Publicity is an extremely important tool and should be given prominence in any marketing plan.

What is publicity?

It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.

If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.

You see, publicity is far more valuable than paid advertising in the same media.

Why is publicity or public relations better than advertising?

2 Reasons:

1. Credibility ? If you say that your products or services are the best in a paid newspaper advertisement, readers (who know you are advertising to sell your products) will automatically discount what you say.

If, however, a reporter wrote an article about you, the story has built-in credibility because it is seen as the "media" making the statement and is perceived as unbiased. (This is one of the most powerful benefits of publicity)

2. It doesn't cost anything ? One of the biggest expenses for almost any business is advertising. Advertising can eat up much and sometimes all of your hard earned money if your not careful.

Why would any publication want to give you publicity?

They will give you publicity only when they feel it is in their own best interest.

To keep their readers and viewers, publications and broadcasters must give them hot information that they want. This helps them build and keep their audience ? which, helps them create higher profit-margins by selling advertising.

If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising.

Of course, not every editor will see the value of your information but that's ok because you don't have to get all the publicity you go after to create a large increase in your business.

You only need a few free articles or stories to generate a substantial increase in your business.

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free real estate and more information about getting free publicity visit: real estate

no-contract cleaning service Mundelein ..

In The News:

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Publicity: The Best Things In Life Are... FREEE!

Public Relations