One portion of your marketing plan that you probably don't think about enough is "free publicity".
Publicity is an extremely important tool and should be given prominence in any marketing plan.
What is publicity?
It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.
If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.
You see, publicity is far more valuable than paid advertising in the same media.
Why is publicity or public relations better than advertising?
2 Reasons:
1. Credibility ? If you say that your products or services are the best in a paid newspaper advertisement, readers (who know you are advertising to sell your products) will automatically discount what you say.
If, however, a reporter wrote an article about you, the story has built-in credibility because it is seen as the "media" making the statement and is perceived as unbiased. (This is one of the most powerful benefits of publicity)
2. It doesn't cost anything ? One of the biggest expenses for almost any business is advertising. Advertising can eat up much and sometimes all of your hard earned money if your not careful.
Why would any publication want to give you publicity?
They will give you publicity only when they feel it is in their own best interest.
To keep their readers and viewers, publications and broadcasters must give them hot information that they want. This helps them build and keep their audience ? which, helps them create higher profit-margins by selling advertising.
If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising.
Of course, not every editor will see the value of your information but that's ok because you don't have to get all the publicity you go after to create a large increase in your business.
You only need a few free articles or stories to generate a substantial increase in your business.
Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free real estate and more information about getting free publicity visit: real estate
Ideally, you will have two types of quotes in your... Read More
As a business, non-profit or association manager, what do you... Read More
They say that image is everything and some of us... Read More
Public relations changes minds in the process of delivering what... Read More
Do you want to be quoted by the national press... Read More
Many of our clients are in service businesses, such as... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
1. Appearing in other types of media is the best... Read More
How to write a press release is a major challenge... Read More
Another way to really become known in your area is... Read More
What makes a good media release and how do you... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
As small businesses we have an opportunity and an obligation... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
In these days of every increasing demand and competition, there... Read More
Just like a financial planning client fears not having enough... Read More
Does it really make sense to bet your PR budget... Read More
You can have dozens of marvelous ideas to get free... Read More
Sure, any publicity is good. But don't invest time and... Read More
Ever get the feeling that your public relations program isn't... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
And here it is: public relations alters individual perception leading... Read More
Why You Should Write Press Releases: A press release is... Read More
A common complaint you'll hear is that the media is... Read More
When most people think of media relations, they think of... Read More
maid service near Glenview ..Public relations and news releases are synonymous in the minds... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Whether you are a business, non-profit or association manager, your... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Most people consider getting publicity the most important part of... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Yup -- it's hot and sticky and you don't feel... Read More
When most people think about marketing, they think advertising. While... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Being invited to appear on radio and television used to... Read More
There's still time to review your public relations program like... Read More
The most sensible way for business, non-profit or association managers... Read More
If your key ? that's KEY ? outside audiences don't... Read More
I address this article to businesses, associations, non-profits and public... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Just like a financial planning client fears not having enough... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
They can when they invest in the basics. The best... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Corporations are willing to pay substantial amounts of money to... Read More
What's more crucial to the success of a business, non-profit... Read More
Public Relations |