Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the location of an interview subject in an article. And this was in a sports column! Imagine the fallout if he'd made a crucial error on the business pages. It's no wonder reporters are fearful.
This provides an opportunity for you to stay in contact with a reporter after your interview, and maybe even steer the story in the direction that will maximize your publicity and marketing results.
After the interview is over, send the reporter a note or email inviting them to fact-check with you before the article goes to print. You'll get to correct any obvious errors in your comments or in the article, and perhaps even smooth out any infelicities in your quotes. With a little diplomacy, you may be able to exert some last-minute gentle influence on the story's drift.
Think of this as a value-added service for your client, the reporter. It shows that you understand their job and will make them more likely to interview you again for their next story.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
eco-friendly cleaning service Buffalo Grove ..Is your business looking for new and creative ways to... Read More
Are you launching a new product or website? Announcing a... Read More
It's safe to say that we live in interesting times.... Read More
Another way to really become known in your area is... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
And hurt bad if you are a business, non-profit or... Read More
One portion of your marketing plan that you probably don't... Read More
Because it can alter individual perception and lead to changed... Read More
Almost every day, I hear the same question, over and... Read More
Public relations changes minds in the process of delivering what... Read More
Say, from tactics like special events, brochures and press releases... Read More
If you're like most of my clients, you're probably interested... Read More
Does the thought of knowing your verbs from your adjective... Read More
As a business, non-profit or association manager, what do you... Read More
When most people think about marketing, they think advertising. While... Read More
Next to white papers, case studies are the most popular... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
There'll never be a better time for a manager working... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
As a business, non-profit and association manager, how satisfied are... Read More
The power of public relations is its ability to alter... Read More
Do small-business owners always have to rely on large PR... Read More
What's the real reason some managers shy away from public... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
express cleaning service Arlington Heights ..Most people consider getting publicity the most important part of... Read More
How do press releases or interest stories have an effect... Read More
When most people think of media relations, they think of... Read More
If you're seeking to promote yourself or your new business... Read More
I recently worked with a group dealing with an unusual... Read More
It doesn't matter how cruel the reality programs get, there... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
When I search Google News for "surveys," I get nearly... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
I address this article to businesses, associations, non-profits and public... Read More
Just about anyone who has been in the public eye... Read More
With all due respect to all those stereotypical males out... Read More
1. Your press release should sound like news, not an... Read More
Something that results in your most important outside audiences doing... Read More
News releases (also called press releases) are an important part... Read More
Whether you are a business, non-profit or association manager, your... Read More
We'd all like reporters to ask us about our career... Read More
The short answer is, it works best when its fundamental... Read More
Getting on the radio can be a great tactical move... Read More
The notion that a business, non-profit or association manager can... Read More
You do not have to hire a publicist or advertise... Read More
Public relations is popular because it is very cost-effective and... Read More
I define public relations failure this way:key audience perceptions are... Read More
If I were coaching you as a business, non-profit or... Read More
Public Relations |