Home
>
Public Relations
>
Publicity: A Financial Planners Best Marketing Friend

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:

"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."

There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:

--You don't need to be a big name to get big-time, business-building publicity.

--Publicity is a powerful and well-suited way tool for financial planners to get their story out.

In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. It raises visibility, enhances credibility, and provides the best shot, for the buck, at lifting a business to the next level of growth.

In the competitive marketplace, publicity is the great equalizer. You win ? and beat out bigger rivals for free media space ? by being smarter, not by spending more. Smaller companies outscore giants in free media coverage every day -- simply by being more resourceful, effective, and proactive in publicity. With advertising or direct mail, the only way to get more exposure is to spend more.

There's another crucial advantage to publicity. Those advertising dollars ? and it's great if you have them ? buy you visibility. But publicity earns you credibility? ? if professional journalists have selected your story to present to their audience, most people believe, your product or service must be good.

Smart businesspeople use that publicity to gain more recognition, credibility, and market share. It opens doors to new business, new financing, new markets ? to any audience that responds favorably, as most people and institutions do, to favorable media coverage.

How do publicity-successful financial planners do it? They just learn how to give media people what they need to create great stories. In publicity the coin of the realm ? the ticket to success -- is good ideas and creativity, not dollars. Any company, regardless of size, can get significant media attention.

Financial planners are full of information that clients need and pay for: How to negotiate taxes and handle finances. How to protect assets. How to start and run a business. The media never stop running stories on these topics ? and all those articles quote experts like you! Look closely at the pages of the major business and personal finance press: sprinkled heavily in there, along with representatives of the industry giants, are scads of quotes from solo and small firm financial planners. Why not you?

Cumulatively, this publicity is a powerful business-building tool. And it's there for the getting. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. It can be bought or rented (by hiring a staffer or retaining an agency); it can be taught, learned, and developed internally. Any of these routes is far cheaper than advertising.

For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. Affordable. Accessible. And, when aimed properly, way more effective than more expensive tools.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

disinfecting cleaning services Arlington Heights ..

In The News:

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Publicity: A Financial Planners Best Marketing Friend

Public Relations