Home
>
Public Relations
>
Publicity: A Financial Planners Best Marketing Friend

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:

"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."

There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:

--You don't need to be a big name to get big-time, business-building publicity.

--Publicity is a powerful and well-suited way tool for financial planners to get their story out.

In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. It raises visibility, enhances credibility, and provides the best shot, for the buck, at lifting a business to the next level of growth.

In the competitive marketplace, publicity is the great equalizer. You win ? and beat out bigger rivals for free media space ? by being smarter, not by spending more. Smaller companies outscore giants in free media coverage every day -- simply by being more resourceful, effective, and proactive in publicity. With advertising or direct mail, the only way to get more exposure is to spend more.

There's another crucial advantage to publicity. Those advertising dollars ? and it's great if you have them ? buy you visibility. But publicity earns you credibility? ? if professional journalists have selected your story to present to their audience, most people believe, your product or service must be good.

Smart businesspeople use that publicity to gain more recognition, credibility, and market share. It opens doors to new business, new financing, new markets ? to any audience that responds favorably, as most people and institutions do, to favorable media coverage.

How do publicity-successful financial planners do it? They just learn how to give media people what they need to create great stories. In publicity the coin of the realm ? the ticket to success -- is good ideas and creativity, not dollars. Any company, regardless of size, can get significant media attention.

Financial planners are full of information that clients need and pay for: How to negotiate taxes and handle finances. How to protect assets. How to start and run a business. The media never stop running stories on these topics ? and all those articles quote experts like you! Look closely at the pages of the major business and personal finance press: sprinkled heavily in there, along with representatives of the industry giants, are scads of quotes from solo and small firm financial planners. Why not you?

Cumulatively, this publicity is a powerful business-building tool. And it's there for the getting. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. It can be bought or rented (by hiring a staffer or retaining an agency); it can be taught, learned, and developed internally. Any of these routes is far cheaper than advertising.

For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. Affordable. Accessible. And, when aimed properly, way more effective than more expensive tools.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

efficient cleaning crew Northbrook ..

In The News:

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Publicity: A Financial Planners Best Marketing Friend

Public Relations