1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
When you use your knowledge of the media to package a story, you:
--Know when and how to call the media
--Know what to send (hint-it's not always a press release)
--Know how individual reporters like to get information
--Think like a reporter
When you use your creativity to package a story, you:
--Devise timely news and angles that get the media's attention
2) Help the reporter (and help yourself). You will get a reporter's attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three talking points and a key objective. If the reporter asks for any information, such as academic studies or government statistics, cheerfully offer to get it for them. But you don't want to tell too much. Don't offer information on a competitor-you may end up squeezing yourself out of the story.
3) Honor the rules and the process. No matter how much help you provide, the story is still the reporter's, and there are lines in journalism that you as a resource cannot cross:
--If a reporter says they are not interested in your story, don't press
--Do not be offended if the reporter contacts competitors, or gets an alternate point of view
--Do not ask a reporter if you can read the story (they will be offended)
--Do not repeatedly ask a reporter when your story will be published
4) Hustle to get to a reporter before your competitors. In the crowded business environment, a key to getting publicity is that if you recognize a potential story, drop everything and develop a package for a reporter. Your competitors are probably seeing the same thing you are.
5) Leverage your results. The glow of seeing your name in print need not disappear when the next day's newspaper comes out. You can use that story over and over again in your marketing and publicity efforts. Print out the article on your letterhead and send copies to your top customers, to your friends and family. Include it in your standard sales kit. You've been anointed an expert by the media, and this status will help you grow your business.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
whole house cleaning Deerfield ..In these days of every increasing demand and competition, there... Read More
When special events and communications tactics rule the PR roost... Read More
Just about anyone who has been in the public eye... Read More
When, as a business, non-profit or association manager, you are... Read More
Most small businesses do little to no public relations (PR)... Read More
You can have dozens of marvelous ideas to get free... Read More
New business owners often miss out on publicity opportunities because... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
If, as is often the case, you are preoccupied with... Read More
And show it for what it is - a humdinger... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
If your reading this, you must be online and most... Read More
Public relations is the art, as one of my colleagues... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
OK, as a manager, your goal is to show a... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
What are you trying to do with your business, non-profit... Read More
Media relations is a great profession.On good days, I earn... Read More
Here are two to-the-point questions recently posed by several association... Read More
Business people often spend time and money trying to find... Read More
The Acai Berry is starting to gain world wide recognition... Read More
If a reporter was writing a story about you and... Read More
Some financial planners think that they shouldn't share their top... Read More
So, you've had your book published or you've gone the... Read More
home cleaning services Des Plaines ..When do you use the newspaper for publishing announcements for... Read More
When, as a business, non-profit or association manager, you are... Read More
When most people think about marketing, they think advertising. While... Read More
More than half of America skips the Super Bowl, the... Read More
There's a dirty little secret about press releases that the... Read More
Have you ever noticed how the same people's names always... Read More
Think for a moment! If you were to do a... Read More
With a dismal failure rate of more than 75 percent... Read More
One of the primary tools still used by PR professionals... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
If your key ? that's KEY ? outside audiences don't... Read More
A great way to celebrate your achievements and capitalize on... Read More
Getting a press release published in a newspaper or magazines... Read More
To get someone's name in the newspaper or a product... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Although it seems less common these days, there are still... Read More
I define public relations failure this way:key audience perceptions are... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
You won't accomplish much if you call the gas company... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
You know, where you do something positive about the behaviors... Read More
New business owners often miss out on publicity opportunities because... Read More
Public Relations |