Home
>
Public Relations
>
Public Relations Primer, Part II: Five Dos

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.

When you use your knowledge of the media to package a story, you:

--Know when and how to call the media

--Know what to send (hint-it's not always a press release)

--Know how individual reporters like to get information

--Think like a reporter

When you use your creativity to package a story, you:

--Devise timely news and angles that get the media's attention

2) Help the reporter (and help yourself). You will get a reporter's attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three talking points and a key objective. If the reporter asks for any information, such as academic studies or government statistics, cheerfully offer to get it for them. But you don't want to tell too much. Don't offer information on a competitor-you may end up squeezing yourself out of the story.

3) Honor the rules and the process. No matter how much help you provide, the story is still the reporter's, and there are lines in journalism that you as a resource cannot cross:

--If a reporter says they are not interested in your story, don't press

--Do not be offended if the reporter contacts competitors, or gets an alternate point of view

--Do not ask a reporter if you can read the story (they will be offended)

--Do not repeatedly ask a reporter when your story will be published

4) Hustle to get to a reporter before your competitors. In the crowded business environment, a key to getting publicity is that if you recognize a potential story, drop everything and develop a package for a reporter. Your competitors are probably seeing the same thing you are.

5) Leverage your results. The glow of seeing your name in print need not disappear when the next day's newspaper comes out. You can use that story over and over again in your marketing and publicity efforts. Print out the article on your letterhead and send copies to your top customers, to your friends and family. Include it in your standard sales kit. You've been anointed an expert by the media, and this status will help you grow your business.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

personalized cleaning services Mundelein ..

In The News:

Here's how your daily brew is becoming the foundation for greener buildings.

Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are transforming how we learn. But what does this mean for AI and learning retention?

Modern AI data centers use much more electricity than traditional cloud servers. In many cases, the existing power grid cannot keep up. One innovative solution is gaining traction: repurposed EV batteries for AI data centers.

Microsoft 365 and Outlook users are being targeted by a tactic that injects fake billing alerts directly into their calendars.

Researchers are now showing us that old smartphones as data centers could be the next big thing in sustainable tech.

Scientists have created micro-robots for sinus infection treatment that can enter the nasal cavity, eliminate bacteria directly at the source, and exit without harming surrounding tissue.

Let's examine how your data is collected in everyday life, who is buying and selling it, what happens to it afterward, and, most importantly, what you can do to protect yourself.

Researchers at the University of Sheffield in the U.K. developed small robots called "Pipebots" that can travel inside water pipes to find and potentially repair leaks, all without any excavation.

A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.

Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.

The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.

Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.

French startup Pazzi Robotics created an AI-powered pizza robot that made pies in under five minutes without human help, but it closed in 2022 despite patents and expert partnerships.

Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.

Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.

Google's Ask Photos feature brings AI-powered searches to your photo library, letting you find memories with natural language queries while maintaining privacy controls.

The return of blue book exams emerges as universities fight widespread AI academic dishonesty and educators debate whether to ban AI tools or teach responsible usage.

Signs your phone might be hacked include strange behavior, unauthorized texts, battery drain and pop-ups, while protection involves updating software and avoiding public Wi-Fi.

Tokyo startup H2L has launched Capsule Interface technology enabling full-body robot control with muscle sensors, offering immersive remote operation.

The A.I. industry seems set for growing pains as Big Tech companies scramble for solutions to the medium's unprecedented strain on the power grid.

Fourth of July fireworks cause a 60% spike in lost pets, but GPS trackers and AI photo-matching services like Love Lost can help reunite missing dogs with their families.

Protect yourself from jugging, the rising crime by which thieves monitor ATM users and follow them to steal cash, with six practical safety tips to stay alert and secure.

U.S. airlines like Delta, American and United are selling your domestic flight records to government agencies through the little-known Travel Intelligence Program.