Home
>
Public Relations
>
Public Relations Primer, Part II: Five Dos

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.

When you use your knowledge of the media to package a story, you:

--Know when and how to call the media

--Know what to send (hint-it's not always a press release)

--Know how individual reporters like to get information

--Think like a reporter

When you use your creativity to package a story, you:

--Devise timely news and angles that get the media's attention

2) Help the reporter (and help yourself). You will get a reporter's attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three talking points and a key objective. If the reporter asks for any information, such as academic studies or government statistics, cheerfully offer to get it for them. But you don't want to tell too much. Don't offer information on a competitor-you may end up squeezing yourself out of the story.

3) Honor the rules and the process. No matter how much help you provide, the story is still the reporter's, and there are lines in journalism that you as a resource cannot cross:

--If a reporter says they are not interested in your story, don't press

--Do not be offended if the reporter contacts competitors, or gets an alternate point of view

--Do not ask a reporter if you can read the story (they will be offended)

--Do not repeatedly ask a reporter when your story will be published

4) Hustle to get to a reporter before your competitors. In the crowded business environment, a key to getting publicity is that if you recognize a potential story, drop everything and develop a package for a reporter. Your competitors are probably seeing the same thing you are.

5) Leverage your results. The glow of seeing your name in print need not disappear when the next day's newspaper comes out. You can use that story over and over again in your marketing and publicity efforts. Print out the article on your letterhead and send copies to your top customers, to your friends and family. Include it in your standard sales kit. You've been anointed an expert by the media, and this status will help you grow your business.

ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.

green cleaning service Glencoe ..

In The News:

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.