Home
>
Public Relations
>
Promote Your Products With A Press Release

Promote Your Products With A Press Release

Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.

All press releases embody the theory that you have something to say and it always begins with the words: FOR IMMEDIATE RELEASE, followed by today's date. This indicates that it's publishable and it could just be printed or available online in a few hours.

Include the name of your city or town, and state or country to let people know where you are.

Next, you must tell people WHO you are, by including your CONTACT INFORMATION.

Spokesperson: That is where you include your name.

Title: This is optional, but if you are the owner/ceo of even a one-person business then please add it! Or your title is descriptive like dog groomer or soapmaker.

Organization: Your company's name

Telephone: Make sure you include your area code. Also, you can list more than one number.

Fax: If applicable

Email Address: Super Important!

Web Site Address: Super Important!

Heading ~ Imagine this is a subject heading in an e-mail that you're using to introduce your company or products. In less than 10 words, what can you say that will cause readers to notice? For example, when I was promoting my innovative new product, I made certain that people knew it was unique by telling them in this heading ~ SoapCakes ~ An Innovative Way To Promote Your Business.

Each word counts! The first word is what I'm selling, the SoapCakes. I added a description that uses the word 'your', which is a friendly way of engaging a potential customer's attention.

OR my other title SoapCakes ~ Customized For Any Happy Occasion.

In my second heading, I was guaranteeing to the reader that my product was customized, thereby making it special. And I wasn't just making a general word like 'occasion' being used except by prefacing it with the word 'happy' --- a word we all like to see!

The body of the press release is what will really get the person thinking about who/what is going on. Keep it as succinct as possible. Some press releases are two pages, but if yours can be told in one, then you stand a better chance of having it read. Try to keep it no more than 3 or 4 paragraphs in length.

You should use your e-mail and web addresses at least twice in the body of your press release, and again at the end. The more you get your name out there, the more likely you are to attract business.

Think about these selling points: What makes your company different? Can you deliver your products quickly? Internationally? How long have you been in business? How long have you worked in your area? Can you supply a couple of one-sentence long testimonials with the person's full name and location? Celebrity testimonials? Do you have a special offer like buy one get one free, free samples, discount prices? How do your products help others?

Allow your personality to shine through when you write about the products you know so well. If you make your product yourself, let us know! Is it holiday-related? If so, you might want to send it out at least 2-weeks before the upcoming holiday.

Keep in mind that you want to sell your products and that to do so you must emphasize the positive qualities of what you're selling and offer assurances to the potential customer that they're getting a good deal. What do you look for when you shop online? As a seller, do you embody those qualities?

Once you have written about your products and company, end with a brief summary that includes your important contact information.

The last word you write will be at the center of the page and will be either ?30- or the word 'end'

End

? 2004 By Lisa Maliga

About The Author

Handcrafting soap since 1998, Soap designer Lisa Maliga makes her edible looking creations in a peaceful environment. To learn more visit her website at: http://www.everythingshea.com

http://www.everythingshea.com

limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’Hare

In The News:

Creating an email alias can help clean up your inbox by organizing emails based on purpose, like creating different aliases for shopping, newsletters and work.

A multipurpose robotic system promises to transform how items are stacked onto pallets, aiming to maximize space utilization and reduce shipping costs.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

Promote Your Products With A Press Release

Public Relations