Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Tom Weber is the editor of The Wall Street Journal's Pursuits section. It covers entertainment, food, fashion, and travel. Contact Weber at 212-416-2207.
While discussing the WSJ, it also has a new section called "Wealth Manager." If you have news story ideas on taxes, trust, charity, banking and investing, contact Robert Sabat, personal finance editor at WSJ, or reporter Rachel Silverman. They want email pitches. Email protocol at the Journal is firstname.lastname@wsj.com.
CNBC is a great place to book your business experts. Gloria McDonough-Taub is the chief booker, 201-735-2622.
Family friendly and aimed primarily at women, Doug Stephan's syndicated radio show, "Good Day" offers authors and entertainment figures an opportunity to reach people in 450 markets. The show, which airs from 4:00 am to 10:00 am, also is interested in experts on politics, health, technology, sports, and investing. Producer Beth Brelje can be pitched via email at beth@dougstephan.com.
Another high-end men's lifestyle magazine? Yes, it's a quarterly called Vitals targeting 25 - 35 year olds. Products and services that help you look good, feel good and have fun are what Editor Joe Zee wants to hear about, 212-630-3539.
And, finally, city magazines are a great place for travel-related information, as well as local lifestyle pieces. The Washingtonian is edited by John Limpert. Here's a full list of editorial contacts.
Spread the word.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareIt's hard to imagine a reporter working today who doesn't... Read More
Do editors of newspapers, magazines and online news sites really... Read More
Your public relations effort really should involve more than press... Read More
I say to business, non-profit and association managers, a key... Read More
Financial planners, the first thing to know about reporters is... Read More
Done right, it delivers the key, target audience behaviors you... Read More
When outside audiences important to your operation do not understand... Read More
Should it be measured in "publicity by the pound," or... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Because it can alter individual perception and lead to changed... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Ideally, you will have two types of quotes in your... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
You bet! And in three ways vital to you as... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Almost assuredly you do, especially when your most important external... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Leaders in the business world need public relations big time,... Read More
In my travels around the country while building my business... Read More
When developing a publicity campaign for their business many owners... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Does the thought of knowing your verbs from your adjective... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Antigo wedding limo ..It's hard to imagine a reporter working today who doesn't... Read More
Almost assuredly you do, especially when your most important external... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Does the thought of knowing your verbs from your adjective... Read More
Yes indeed! If you are a young person who has... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
You never know when 60 Minutes will knock on your... Read More
Do it by restructuring your business, non-profit or association public... Read More
It is virtually impossible to succeed professionally and personally without... Read More
What a shame! Potentially productive public relations people resting on... Read More
It really is powerful when a business, non-profit or association... Read More
As the comedian Steve Martin once said, "some people have... Read More
Corporations are willing to pay substantial amounts of money to... Read More
News releases (also called press releases) are an important part... Read More
The right kind of PR, that is, the kind that... Read More
Stripped down to its core, publicity is little more than... Read More
For some, public relations works well when their news release... Read More
If you leave a star player sitting on the bench,... Read More
Want to get radio interviews and coverage in print publications... Read More
Yes, that's what public relations really is when it tracks... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Just about anyone who has been in the public eye... Read More
Did you Know That Even TV Remote Control Units... Read More
Public Relations |