Knowing the Community

You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town. You will find sample letters in your Microsoft Word and Excel programs to make your job of creating these databases quite easy. You'll also find a list of service clubs at your local chamber of commerce and you can build your database from there. You will also find information in the newspaper under; what is happening events with contact names and sources. The file you create should be labeled Service Clubs Data Base and contain contact information for clubs such as:

Kiwanis

Optimists

Soroptimists

Elks

Lions Club

Rotary

This database will prove to be quite useful to you. These clubs help the community, other clubs and groups in your area. You should also create standard letters in Microsoft Word that contain promotional silent auction coupons and gift certificate or fundraising idea proposals which involve your company. It is advisable to mail a proposal to all clubs in your area alerting them of your desire to work with them on gift certificates and events. Introduce yourself and attend meetings of service clubs. Go to two meetings. At the second, bring two additional potential members with you. All service clubs try to increase their membership. Since they are also social clubs, many times increasing membership is more important than helping. Even if you don't join, you can make a lot of friends by securing membership or brining in others. This is smart networking and shows your commitment to the community. It's always good to name drop too and most of the city's movers and shakers are involved in these groups. You should attend all prominent clubs before making a decision and join only one. Keep open tabs on all clubs and become a resource in case they need something. Think about the community and your place in it. As a small business person you owe it to yourself to participate and become part of the ownership society which builds community spirit and strengthens your business. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs

shuttle from O'Hare Bingham .. Lockport Chicago limo O’Hare
In The News:

Attackers use caller ID spoofing and AI voices to steal money. Tech expert Kurt “CyberGuy" Knutsson provides seven ways to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson talks about the Genesis GV60 MIV, an electric rescue EV with snow tracks for extreme missions.
Tech expert Kurt “CyberGuy" Knutsson helps you ensure a smooth online experience with a reliable, secure home network setup.
Kurt “CyberGuy" Knutsson talks about Vollebak’s Shielding Suit, which blocks EM radiation, infrared and tracking for privacy.
Even Apple products are vulnerable to cybercriminals, and a new report suggests the owners of Mac products will have to be more vigilant this year.
An inflatable six-person tiny house from a firm called 2001 looks like a space station with its inflatable dome that is transportable and eco-friendly.
Scams cost Americans an estimated $159 billion every year and average about $3,500 in losses per victim. The CyberGuy has advice to protect yourself.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Zeekr and Waymo are joining forces for the world's first mass-produced autonomous vehicle, combining an electric vehicle with self-driving technology.
A humanoid robot training center has opened in Shanghai, a big step in China's efforts to become a global leader in robotics and artificial intelligence.
Security experts have discovered that hackers are targeting apps on the App Store to spread malware that steals information from saved screenshots.
A new luxury SUV combines military-inspired design and high-end luxury transportation and includes two military-grade gas masks to protect against chemical warfare.
80% of stalking victims are tracked using tech. GPS trackers, like AirTags, are among the most popular ways to do it. Here's how to protect yourself.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how to protect yourself against artificial intelligence-fueled romance scams, which have become the most common type of fraud in 2025.
Kurt "CyberGuy" Knutsson explains the steps to declutter text messages on a Mac or iPad. Apple offers ways to do this more efficiently.
Here's how to take control of the algorithms on Facebook, YouTube, Instagram and TikTok if your social media feeds aren't showing you content you want to see.
Beware of iCloud scams using urgent messages. Tech expert Kurt “CyberGuy" Knutsson helps you spot the red flags to protect yourself.
Travel abroad worry-free with these top translation apps for travelers. Tech expert Kurt “CyberGuy" Knutsson highlights some favorites.
The European Space Agency's Euclid space telescope was going through preliminary tests in September 2023 when it captured images of an Einstein Ring in a nearby galaxy.
Tech expert Kurt “CyberGuy" Knutsson says hackers are using Microsoft Teams for phishing, vishing and quishing via social engineering.
Red light camera tickets: Not liable to ID the driver; some are fishing expeditions. Tech expert Kurt “CyberGuy" Knutsson helps you fight back against tricky fake tickets.
The apps collecting the most data about you are among the most widely used. Kurt the CyberGuy takes a look at 20 of these apps and how you can protect personal information.
AST SpaceMobile of Texas is developing the world's first global cellular broadband network that can connect directly to your smartphone without special equipment.
Community Health Center, a Connecticut-based healthcare provider, has disclosed a recent data breach affecting over 1 million people in the U.S.

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Mishawaka limo O'Hare ..