How do you make a good relationship with a newspaper so that you can get new contacts?
Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news. If you know one person in a department, it does not necessarily get you credibility into another department. A client I had in the past needed to have a good relationship with the newspaper because they wanted to launch a new product that would impact the labor force. The client had been an advertiser in the paper for years but was finding that he was having difficulty gaining entry into the other parts of the newspaper. As it turned out, he was not really involved in the community and the paper was only interested in stories where company's had community involvement.
My client joined two organizations that were held in regard as far as community was concerned. He joined the groups that he knew reporters or paper representatives also belonged. Once he became involved, he got to know the other people from the newspaper and soon had no problem getting press releases read. Without the personal contact and some common interest, newspaper relationships are not likely to happen.
Newspaper stories are good for getting your name known in the community. In most areas, people do read the local press. If someone reads an article about you, they may give you some recognition and they will certainly know where you work. Besides newspaper stories there are also special announcements called Press Releases that will allow you to make announcements of new contracts, changes in personnel or the launching of a new product.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.blueprintbooks.com
Brookfield limo Midway .. Lockport Chicago limo O’HareCommit this to memory, please: To get in the media,... Read More
Everyone knows the value of free publicity. And given the... Read More
You do if you're a business, non-profit or association manager... Read More
It used to be that all you had to do... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Smaller companies don't always have the budget - or inclination... Read More
When, as a business, non-profit or association manager, you are... Read More
You're trying to recruit a downline into your program, you've... Read More
Is your business looking for new and creative ways to... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
PR that really does something positive about the behaviors of... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
It doesn't matter how cruel the reality programs get, there... Read More
You never know when 60 Minutes will knock on your... Read More
How cool is this? You're a business, non-profit or association... Read More
Small Business Owners should send press releases out at least... Read More
I often begin my media training sessions by asking members... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
You want to sell your products or services, and that... Read More
You have a story to tell. Your company has developed... Read More
Think of a triangle. On the left, imagine the story... Read More
You are if you stand by while your public relations... Read More
I mean public relations that presumes from the get-go that... Read More
"I want a pony, a tree house and the fastest... Read More
The name of the game is doing our part to... Read More
Medinah cheap limo ..?makes the rules, of course.But when the gold takes the... Read More
As a business, non-profit or association manager, do you see... Read More
Have you ever noticed that when someone is interviewed on... Read More
So you've put yourself "out there" with a public relations... Read More
The public relations goal and strategy make sense; the message... Read More
Your public relations effort really should involve more than press... Read More
Why You Should Write Press Releases: A press release is... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
A great way to celebrate your achievements and capitalize on... Read More
You can have dozens of marvelous ideas to get free... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Sorry about my otaku with this issue (otaku = more... Read More
What's the real reason some managers shy away from public... Read More
Years ago when my Dad owned a group of local... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
The right kind of PR, that is, the kind that... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
And not results you can measure only in terms of... Read More
Just about anyone who has been in the public eye... Read More
Often the first point of contact the media has with... Read More
When I talk with business people, they tend to believe... Read More
I say to business, non-profit and association managers, a key... Read More
The media live by the calendar. Your story pitch might... Read More
There'll never be a better time for a manager working... Read More
One of the greatest ways to promote your product or... Read More
Public Relations |