Home
>
Public Relations
>
How To Share Your Success Story Without Sounding Like You Are Bragging

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?

Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.

Profile a Person Involved
Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile someone who benefits from the successful project, ask them to explain how his or her life has changed for the better as a result of the organization's achievement.

Analyze a Trend
Put your accomplishment in the context of larger trends within your community or national trends in your field. Use events and statistics from sources outside your organization to demonstrate how your success fits into a larger pattern (or bucks a trend).

Explain How You Did It
In an easy-to-follow format, provide your readers with clear directions on how to do something related to your accomplishments. What did you learn during the process that you can share with others? What can your newsletter readers do to help build upon your achievements and further your mission? Show your readers, step-by-step, how they can be a part of your success.

Create a Top Ten List
People love lists! Create a top ten list related to your accomplishment. Consider these angles: Ten Things We Learned on the Way to the Top, Ten Mistakes We Made Before We Hit It Big, and Ten Things We Do Every Day to Keep Growing. You don't need ten items, of course. You can pick any number that works.

Challenge the Conventional Wisdom
Busting a myth or challenging what most people assume is true is another great way to grab and keep your readers' attention. Being successful often involves taking risks and doing things differently than others. Talk about how you broke away from norms to accomplish something great.

It is important for you to share your successes publicly, because success breeds more success. No one likes a show off, but if you use a strong, creative angle like those described here, you can tell your positive stories and successfully cultivate more supporters, clients, donors, and volunteers.

Kivi Leroux Miller is president of Writing911.com, which provides free writing advice, tip sheets, e-courses, and in-person workshops for people who need to write well at work. She specializes in helping nonprofit organizations improve their newsletters, annual reports, and other publications.

Visit http://www.writing911.com to sign up for "Writing Tips," a free monthly e-newsletter that will help you improve your writing and your publications.

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

How To Share Your Success Story Without Sounding Like You Are Bragging

Public Relations