Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die."
This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
Why do I believe it's critical? Let's review what publicity ? particularly publicity in business and trade publications - can do for your business.
Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say.
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your "smart" customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Builds Your Marketing Library. Print and web-based articles can become excellent marketing material that costs little to develop.
Positions You. Publish or perish is the academic motto. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts.
Builds Value. For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Can you guess the difference?
As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. Just this once, don't listen to Grandma. Go get your name in the paper.
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
tidy up service Glenview ..Journalists are trained and often experienced at getting information out... Read More
There's still time to review your public relations program like... Read More
That big story the media pursue each day is what... Read More
I believe this about public relations.People act on their own... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Want to get radio interviews and coverage in print publications... Read More
And here it is: public relations alters individual perception leading... Read More
If I were coaching you as a business, non-profit or... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
A great way to celebrate your achievements and capitalize on... Read More
Stripped down to its core, publicity is little more than... Read More
If you get the hang of speaking to the press... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
Another way to really become known in your area is... Read More
Your public relations effort really should involve more than press... Read More
Publicity is an important and often overlooked tool of creative... Read More
When your book is mentioned on television, sales go up.... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Be a ResourceThe media people that are likely to want... Read More
Many people are intimidated by radio interviews, whether live or... Read More
A Press Release is a captive story that can be... Read More
The most important thing to remember for any interview: stay... Read More
maid service near Winnetka ..Imagine you're the technology reporter at a daily newspaper. You... Read More
What do you do with junk mail? Are you like... Read More
Financial planners, the first thing to know about reporters is... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
And not results you can measure only in terms of... Read More
They know they had better do something positive about those... Read More
This is the ending to my previous article, How to... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
Each of us is exposed to people from other cultures... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Press releases are one of the most cost-effective ways to... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
How you answer questions depends on many factors. Example what... Read More
Yes, and that pressure often comes from a CEO who... Read More
Business, non-profit and association managers committing their public relations resources... Read More
What a shame! Potentially productive public relations people resting on... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Commit this to memory, please: To get in the media,... Read More
The name of the game is doing our part to... Read More
If you're trying to promote your store, but you don't... Read More
Just like a financial planning client fears not having enough... Read More
Because it can alter individual perception and lead to changed... Read More
No comment. These are probably the two most damaging words... Read More
Sure. What else do you call a human discipline whose... Read More
Would you like to expand the volume of your business?... Read More
Public Relations |