Got Publicity? How to Become a Household Name

Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."

Getting your name "out there" requires getting yourself "out there." This means a very steady diet of first and foremost being visible in the business community, as well as actively "tooting your own horn." Being humble is not a virtue when one is striving to become a household name. So does this happen overnight? Of course not, but that's where repetition comes into play. If your name and your accomplishments are repeatedly positioned in different ways, you become familiar to others and that's when you know you're making inroads.

This begs the question of what's an accomplishment. Again, if you're in the humble category, you may minimize or downplay a project or new development. Rule #1 is that all your endeavors should be viewed as accomplishments. Then it becomes a matter of spreading the news. Let's say for example that you are offering a workshop in your local community and though to you it may be "old hat," it marks an opportunity to let the public know about it. This can range from telling family and friends, posting it on your website, sending postcard announcements to former clients, submitting it to newspapers and trade publications as well as local Chambers of Commerce; in fact, the more the merrier. While we're on the subject of print media, why not take this idea to the next level? You can email or telephone feature reporters in your local newspaper to let them know when and where your class will be conducted and use your skills to entice them as to why this would be a great story, photos and all. It may not be the right time the first time, but if you stay the course and remember your goal (to get your name out there), eventually it will happen.

While print media is phenomenal exposure, you don't want to overlook radio and television. In this instance the approach is to offer to be a guest to either take questions from viewers or to do an interview. The key here is to be prepared with "your hook." In other words, think through why your subject is of interest to the audience, how you can be a resource, the timeliness of your call (e.g. offering your professional opinion about the effectiveness of a politician who's running for office). You may want to approach it like a puzzle and determine where you best fit.

You may be wondering what the payoff is for all your perseverance. Once you do break through and get that well-earned publicity, it catches on like wildfire. Suddenly, you're "out there" like a household word, the world is your oyster?and the phone is ringing off the wall. That means only one thing which is you've got publicity. Now keep going!

Dale Klein, owner of SPEECH MATTERS, is a Corporate Communication & Speech Specialist. Having owned her own practice since 1994, Dale has the expertise you want when it comes to presenting yourself with professionalism. Learn more at http://www.speech-matters.com or call 518-664-6004.

affordable house cleaning Wilmette ..
In The News:

New phishing scam targets family photos with fake 'cloud storage full' alerts. Criminals steal credit card info through fake sites. Learn protection tips.
South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.
Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Fake AI apps disguised as "ChatGPT" and "DALLĀ·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.
Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.
Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.
NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.
Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.
Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.
Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.
Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.
Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.
Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.
New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.
Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.
The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.
Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.
Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.
Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.
Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.
NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.
Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.
Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.
New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

quick home cleaning Northbrook ..