Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
Getting your name "out there" requires getting yourself "out there." This means a very steady diet of first and foremost being visible in the business community, as well as actively "tooting your own horn." Being humble is not a virtue when one is striving to become a household name. So does this happen overnight? Of course not, but that's where repetition comes into play. If your name and your accomplishments are repeatedly positioned in different ways, you become familiar to others and that's when you know you're making inroads.
This begs the question of what's an accomplishment. Again, if you're in the humble category, you may minimize or downplay a project or new development. Rule #1 is that all your endeavors should be viewed as accomplishments. Then it becomes a matter of spreading the news. Let's say for example that you are offering a workshop in your local community and though to you it may be "old hat," it marks an opportunity to let the public know about it. This can range from telling family and friends, posting it on your website, sending postcard announcements to former clients, submitting it to newspapers and trade publications as well as local Chambers of Commerce; in fact, the more the merrier. While we're on the subject of print media, why not take this idea to the next level? You can email or telephone feature reporters in your local newspaper to let them know when and where your class will be conducted and use your skills to entice them as to why this would be a great story, photos and all. It may not be the right time the first time, but if you stay the course and remember your goal (to get your name out there), eventually it will happen.
While print media is phenomenal exposure, you don't want to overlook radio and television. In this instance the approach is to offer to be a guest to either take questions from viewers or to do an interview. The key here is to be prepared with "your hook." In other words, think through why your subject is of interest to the audience, how you can be a resource, the timeliness of your call (e.g. offering your professional opinion about the effectiveness of a politician who's running for office). You may want to approach it like a puzzle and determine where you best fit.
You may be wondering what the payoff is for all your perseverance. Once you do break through and get that well-earned publicity, it catches on like wildfire. Suddenly, you're "out there" like a household word, the world is your oyster?and the phone is ringing off the wall. That means only one thing which is you've got publicity. Now keep going!
Dale Klein, owner of SPEECH MATTERS, is a Corporate Communication & Speech Specialist. Having owned her own practice since 1994, Dale has the expertise you want when it comes to presenting yourself with professionalism. Learn more at http://www.speech-matters.com or call 518-664-6004.
maide service in Lincolnshire ..Ideally, you will have two types of quotes in your... Read More
Photographs are essential for getting good publicity in the print... Read More
When I talk with business people, they tend to believe... Read More
How can media training help you create a successful Hispanic... Read More
Yes? Then do something positive about the behaviors of those... Read More
A reporter's job is to get the most accurate and... Read More
What do your customers say about your company?Would you let... Read More
As a business, non-profit or association manager, do you see... Read More
To survive in business, you've got to focus your attention... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
Do you have a great idea for a story, but... Read More
There is something newsworthy happening at your organization right now.... Read More
You can if, as a business, non-profit or association manager,... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
If you don't have a grip on public relations, how... Read More
What you are about to read is a step by... Read More
It's one thing for a senior manager to approve story... Read More
If you are in Australia at the moment, it is... Read More
Especially good advice for business, non-profit and association managers whose... Read More
Do small-business owners always have to rely on large PR... Read More
What makes a good media release and how do you... Read More
Would you like to expand the volume of your business?... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
Are you hesitating about hiring a publicist or, if you... Read More
cleaning lady near Deerfield ..When special events and communications tactics rule the PR roost... Read More
Many of my clients have had the misguided perception that... Read More
To get someone's name in the newspaper or a product... Read More
Would you like to be the next Dr. Phil, Suze... Read More
I am often asked by clients to target USA Today... Read More
You want to sell your products or services, and that... Read More
Ever get the feeling that your public relations program isn't... Read More
Not a single reporter showed up at our news event.... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
It's a phrase I hear over and over again from... Read More
Better check out the public relations fundamental premise, then take... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Press releases are a useful tool for announcing news and... Read More
Think for a moment! If you were to do a... Read More
Everyone has something that drives them up a wall. You... Read More
Business, non-profit and association managers are in a stronger position... Read More
As the practice of public relations in China continues to... Read More
What is the one thing that all of the best... Read More
When properly applied by business, non-profit and association managers, public... Read More
Before you even think about writing a press release, there... Read More
How do you make a good relationship with a newspaper... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
When I search Google News for "surveys," I get nearly... Read More
For some, public relations works well when their news release... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Public Relations |