Home
>
Public Relations
>
Getting Traffic Through Publicity

Getting Traffic Through Publicity

If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.

You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful. You might have signed up for those "guaranteed traffic" scams by thinking that "if only ?% bought, I'd be a millionaire!"

It doesn't work because most traffic is entirely unfocused and the focused traffic is extremely expensive.

Publicity driven traffic doesn't work that way.

When you use publicity to promote your site, you will get 55 gallon barrels full of traffic delivered directly to your site for almost no cost, other than your time. There are a few ingredients to getting this traffic though, and that includes time, persistence and creativity.

1. Time- you have to focus on who your spending time courting because each venue has a certain intrinsic value to you. You don't want to spend 2 hours courting a guy with an e-zine base of 100 but you might think about it if he had a major website with millions of visitors a month.

2. Persistence- publicity rarely comes quickly. In my experience, it can sometimes take months of sending a new press release every few weeks and plenty of personal emails before a major outlet would cover something that I wanted them to. However, when they did, it was worth it!

3. Creativity- publicity is based entirely upon being able to be more creative than your competitor. This is why publicity stunts work; everybody, the media included, loves creativity. It makes them think, it makes them laugh, and it gets them to pay attention. It makes you stand out as an intelligent person. This could include a good news hook or something interesting in your press kit.

Publicity can be used on and offline to bring you publicity, and I would recommend using both venues. Trade journals are surprisingly easy to get into if you have a good article and writing skills. If you don't, you can always hire a ghostwriter to do them for you at a reasonable rate.

Good luck!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( http://www.prwritingonline.com ). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at http://www.prwritingonline.com.

best cleaning company Lincolnshire ..

In The News:

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Getting Traffic Through Publicity

Public Relations