If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful. You might have signed up for those "guaranteed traffic" scams by thinking that "if only ?% bought, I'd be a millionaire!"
It doesn't work because most traffic is entirely unfocused and the focused traffic is extremely expensive.
Publicity driven traffic doesn't work that way.
When you use publicity to promote your site, you will get 55 gallon barrels full of traffic delivered directly to your site for almost no cost, other than your time. There are a few ingredients to getting this traffic though, and that includes time, persistence and creativity.
1. Time- you have to focus on who your spending time courting because each venue has a certain intrinsic value to you. You don't want to spend 2 hours courting a guy with an e-zine base of 100 but you might think about it if he had a major website with millions of visitors a month.
2. Persistence- publicity rarely comes quickly. In my experience, it can sometimes take months of sending a new press release every few weeks and plenty of personal emails before a major outlet would cover something that I wanted them to. However, when they did, it was worth it!
3. Creativity- publicity is based entirely upon being able to be more creative than your competitor. This is why publicity stunts work; everybody, the media included, loves creativity. It makes them think, it makes them laugh, and it gets them to pay attention. It makes you stand out as an intelligent person. This could include a good news hook or something interesting in your press kit.
Publicity can be used on and offline to bring you publicity, and I would recommend using both venues. Trade journals are surprisingly easy to get into if you have a good article and writing skills. If you don't, you can always hire a ghostwriter to do them for you at a reasonable rate.
Good luck!
Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( http://www.prwritingonline.com ). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at http://www.prwritingonline.com.
professional maid services Deerfield ..Getting a press release published in a newspaper or magazines... Read More
Smaller companies don't always have the budget - or inclination... Read More
When a group of outsiders behaves in a way that... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Public relations writing when writing press releases can be a... Read More
Photographs are essential for getting good publicity in the print... Read More
How you answer questions depends on many factors. Example what... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Media relations, simply put, is the business of building and... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
It's not unusual for clients of service providers to insist... Read More
Let's start out with a caution for business, non-profit and... Read More
Here's the point: people act on their own perception of... Read More
You never want to inundate a reporter with information, but... Read More
So you have spent hours and hours writing, shaping and... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
We'd all like reporters to ask us about our career... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Aren't you tired of hearing how extremely easy it is... Read More
I often begin my media training sessions by asking members... Read More
quick home cleaning Lake Forest ..When it comes to launching a new business or product,... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Ideally, you will have two types of quotes in your... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
If, as is often the case, you are preoccupied with... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
PR that really does something positive about the behaviors of... Read More
As a manager, does your current business, non-profit or association... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Public relations and news releases are synonymous in the minds... Read More
Powerful is a strong word. But it fits here. As... Read More
Photographs are essential for getting good publicity in the print... Read More
They know they had better do something positive about those... Read More
The most sensible way for business, non-profit or association managers... Read More
Sure. What else do you call a human discipline whose... Read More
Strong for business, non-profit and association managers when they use... Read More
When you are planning to call a reporter for the... Read More
How cool is this? You're a business, non-profit or association... Read More
Media placement is an art. Practicing it often requires as... Read More
Small Business Owners should send press releases out at least... Read More
Are there secrets to gaining media coverage or is it... Read More
The media live by the calendar. Your story pitch might... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
For those business, non-profit and association managers committed to PR... Read More
You can if, as a business, non-profit or association manager,... Read More
Public Relations |