Home
>
Public Relations
>
Getting Free Publicity with Radio Interviews

Getting Free Publicity with Radio Interviews

Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?

Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. The great thing about radio is that you can be on a show anywhere in the world--without leaving home! I've done radio shows in Denver, Washington DC, Phoenix, San Diego, Atlanta, and lots of other places, all from my home near Houston--and often while I'm still in my jammies. (If video phones ever catch on, I'm in trouble!)

Getting on radio can be as simple as targeting the stations or programs that seem to be a good fit for your topic (or finding a way to slant your topic to fit). Then, contact them by phone, e-mail,letter or fax. Send your pitch to the producer, and explain why you would make a great guest for their show.

Once they express an interest, be prepared to follow up with an information sheet or bio, and a list of suggested questions for them to ask you. Some will use these questions, others won't, but it's a good idea to have them available. Fax the info, or if there's time, you may want to mail these items along with a product sample or other promotional item. I offer to give them a couple of my books to give away to listeners.

Be prepared to give listeners a way to contact you, and a reason to do so. For example, I give out my toll-free number and offer a free bonus (such as an extra booklet or tape) when listeners order and say they heard me on that station. Make the contact info easy to remember. My toll-free number is 888-BOOK-888. It's easy to remember, even if you're in your car and far away from a pencil to write it down. You may also want to give out your website URL.

Practice some answers to the questions you expect. Make them short and punchy. If you're taking more than 30 seconds or so to answer, you may be talking too long (although that is largely determined by the type of show).

Once you're on the air, remember that you are there to give them a good show, not to sell. Most will be good about giving your contact info, but be ready to work it in if they don't. Whether your interview is 10 minutes or an hour, it will go quickly. At the end of your first interviews, you'll remember all the things you wanted to say, but didn't get to. You'll get better with practice.

Relax and have fun, and remember to give them a good show. When you do, you'll have lots of opportunities to tell your story on the air.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at inexpensive and free marketing ideas.

apartment cleaning near Highland Park ..

In The News:

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Getting Free Publicity with Radio Interviews

Public Relations