Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every single week. You need topics that inform, enrage, entertain, educate, motivate, and otherwise engage your audience. How do you find those topics, and the guests to make them come alive?
Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. The great thing about radio is that you can be on a show anywhere in the world--without leaving home! I've done radio shows in Denver, Washington DC, Phoenix, San Diego, Atlanta, and lots of other places, all from my home near Houston--and often while I'm still in my jammies. (If video phones ever catch on, I'm in trouble!)
Getting on radio can be as simple as targeting the stations or programs that seem to be a good fit for your topic (or finding a way to slant your topic to fit). Then, contact them by phone, e-mail,letter or fax. Send your pitch to the producer, and explain why you would make a great guest for their show.
Once they express an interest, be prepared to follow up with an information sheet or bio, and a list of suggested questions for them to ask you. Some will use these questions, others won't, but it's a good idea to have them available. Fax the info, or if there's time, you may want to mail these items along with a product sample or other promotional item. I offer to give them a couple of my books to give away to listeners.
Be prepared to give listeners a way to contact you, and a reason to do so. For example, I give out my toll-free number and offer a free bonus (such as an extra booklet or tape) when listeners order and say they heard me on that station. Make the contact info easy to remember. My toll-free number is 888-BOOK-888. It's easy to remember, even if you're in your car and far away from a pencil to write it down. You may also want to give out your website URL.
Practice some answers to the questions you expect. Make them short and punchy. If you're taking more than 30 seconds or so to answer, you may be talking too long (although that is largely determined by the type of show).
Once you're on the air, remember that you are there to give them a good show, not to sell. Most will be good about giving your contact info, but be ready to work it in if they don't. Whether your interview is 10 minutes or an hour, it will go quickly. At the end of your first interviews, you'll remember all the things you wanted to say, but didn't get to. You'll get better with practice.
Relax and have fun, and remember to give them a good show. When you do, you'll have lots of opportunities to tell your story on the air.
Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at inexpensive and free marketing ideas.
best cleaning company Lincolnshire ..PR, that is public-relations, leads the way to effective advertising;... Read More
Aren't you tired of hearing how extremely easy it is... Read More
Is your business looking for new and creative ways to... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
Your public relations people are busy. The buzz is all... Read More
Ever get the feeling that your public relations program isn't... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
As an entry level position to PR, I found myself... Read More
It took me a while to see just HOW crucial... Read More
It sounds too simple to be true, but it really... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Did you Know That Even TV Remote Control Units... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
?makes the rules, of course.But when the gold takes the... Read More
Think for a moment! If you were to do a... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
This is the ending to my previous article, How to... Read More
The public relations bar, should such a proficiency measure ever... Read More
If you want to succeed, build a great team. A... Read More
Press releases are a useful tool for announcing news and... Read More
Ideally, you will have two types of quotes in your... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
The easiest way to meet city council members is to... Read More
Your important outside audiences behave in ways that stop you... Read More
on demand house cleaning Lake Forest ..Many of my clients have had the misguided perception that... Read More
True, because department, division or subsidiary managers for a business,... Read More
If you're trying to promote your store, but you don't... Read More
Press releases are a useful tool for announcing news and... Read More
If, as is often the case, you are preoccupied with... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
When you should send samples with your press release:1) When... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
As if making sure your company runs smoothly on an... Read More
During my career as the head of media relations for... Read More
The Acai Berry is starting to gain world wide recognition... Read More
The fast changing dynamics of the world economy is forcing... Read More
What's more crucial to the success of a business, non-profit... Read More
It seems difficult to believe at the dawn of the... Read More
When properly applied by business, non-profit and association managers, public... Read More
You are getting a good deal when you accept the... Read More
When starting a successful business venture or launching a new... Read More
When developing a publicity campaign for their business many owners... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
The notion that a business, non-profit or association manager can... Read More
I heard a speaker recently who was talking about how... Read More
Everyone has something that drives them up a wall. You... Read More
Above all, you need to know that the right PR... Read More
When most people think about marketing, they think advertising. While... Read More
Public Relations |