Just because a publication is small doesn't mean that getting your name in it won't have great impact.
Trade on the reputation of the trades
Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the trade publication for your profession ? the only people you'll reach are your competitors. Get yourself in the publications your prospects and clients read!
Don't forget the Sewer Cleaner Association's newsletter
It's a great to get yourself in the newsletters of the associations your prospects in that niche belong to. Whatever your market is, you can bet it has a professional or trade association. Sure, their newsletters are "smaller." But there's nothing better or more tightly focused on reaching your targets ? and no one else!
Offer yourself as a guest columnist
Unlike the major publications, which receive 100 times more material then they could ever print, smaller publications usually scramble to get enough content. Ask one of those industry publications, or your local paper, if they'd like a guest columnist to write advice articles on your topic. Or offer to answer "reader's mailbag" questions.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
maid service near Lake Forest ..The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
In fact, here are three really foolish goofs made by... Read More
You never know when 60 Minutes will knock on your... Read More
As an owner of an independent record label, I often... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
As an entry level position to PR, I found myself... Read More
Where is there a business, non-profit or association manager who... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
New business owners often miss out on publicity opportunities because... Read More
Sure, as a manager, you have a talented member of... Read More
Demand that it pull its own weight in your boat... Read More
Press releases are a useful tool for announcing news and... Read More
As a business, non-profit or association manager, what do you... Read More
Although it seems less common these days, there are still... Read More
OK, as a manager, your goal is to show a... Read More
If you own a franchise and have company vehicles, be... Read More
The media's role is to package and spread news, current... Read More
You never want to inundate a reporter with information, but... Read More
Public relations is the art, as one of my colleagues... Read More
Quality public relations does something positive for business, non-profit and... Read More
Southern grandmothers have often said, "there are only three... Read More
If you're serious about getting great results from your PR... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Recently I had a craving for... Read More
top rated cleaning service Des Plaines ..As a business, non-profit or association manager, let the tacticians... Read More
What may be the more appropriate question is: What makes... Read More
A wise friend of mine has often said, "There is... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
We'd all like reporters to ask us about our career... Read More
Because it can alter individual perception and lead to changed... Read More
What makes a good media release and how do you... Read More
Does the thought of knowing your verbs from your adjective... Read More
Another way to really become known in your area is... Read More
To get someone's name in the newspaper or a product... Read More
Community relations is one of those marketing strategies that isn't... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
How do press releases or interest stories have an effect... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Should it be measured in "publicity by the pound," or... Read More
Most people consider getting publicity the most important part of... Read More
Recently I had a craving for... Read More
Just because a publication is small doesn't mean that getting... Read More
Just like a financial planning client fears not having enough... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Since the major part of a small business typically comes... Read More
Business, non-profit and association managers are in a stronger position... Read More
Have you ever noticed that in communities without big universities,... Read More
Press releases are one of the most cost-effective ways to... Read More
Sure, any publicity is good. But don't invest time and... Read More
Public Relations |