Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he's no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond.
Fill in any necessary gaps so that the reporter can grasp the significance and context of your story. Making assumptions about a reporter's knowledge base is risky business.
You can also enhance the reporter's understanding of your topic by avoiding industry jargon. You'd be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers ? except for an elite few trade press reporters, the media will be confused by it.
Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they know what's going on. Sometimes they don't. Judge too, by the questions they ask, whether they are absorbing your information properly. Trust your instincts ? if you fear the reporter may be misunderstanding, act firmly and proactively to set the interview straight. It's better to do this now than when it's already on the air or in print.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
recurring maid service Wilmette ..If you are in Australia at the moment, it is... Read More
I often begin my media training sessions by asking members... Read More
Sure. What else do you call a human discipline whose... Read More
When, as a business, non-profit or association manager, you are... Read More
The VIP databases are fun to create and can be... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
And hurt bad if you are a business, non-profit or... Read More
1. Appearing in other types of media is the best... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Does it really make sense to bet your PR budget... Read More
Public relations is a very important part of the marketing... Read More
The least expensive, most effective way for you to promote... Read More
Being invited to appear on radio and television used to... Read More
I mean public relations that presumes from the get-go that... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
When times are tough, it's no time to ignore those... Read More
If you do, it means:you don't value tracking the perceptions... Read More
It really is powerful when a business, non-profit or association... Read More
Everyone knows the value of free publicity. And given the... Read More
Strong for business, non-profit and association managers when they use... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
I heard a speaker recently who was talking about how... Read More
Since the major part of a small business typically comes... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
last minute cleaning help Highland Park ..Especially good advice for business, non-profit and association managers whose... Read More
Did you Know That Even TV Remote Control Units... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Because when it comes to public relations, non-believers can produce... Read More
Done right, it delivers the key, target audience behaviors you... Read More
As small businesses we have an opportunity and an obligation... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Question: Why should your business issue a press release? Answer:... Read More
That big story the media pursue each day is what... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
When times are tough, it's no time to ignore those... Read More
Well, for starters, because good public relations can alter individual... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
When special events and communications tactics rule the PR roost... Read More
Let's start out with a caution for business, non-profit and... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
I am often asked by clients to target USA Today... Read More
Just happens to be public relations activity that alters individual... Read More
They say that image is everything and some of us... Read More
As the kids say, how cool is this?You're a business,... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Last month, we told you about "pay for play," a... Read More
Public Relations |