Etymology is the study of the origins of words.
As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also important to think of your target market and understand how they understand words and messages.
On the positive side that words change meaning over time, it has been noted that languages that stay alive, adapt and grow over time.
An example would be the word nice. Nice used to be an insult and meant foolish or stupid in the 13th century and it went through many changes right through to the 18th century with meanings like wanton, extravagant, elegant, strange, modest, thin, and shy or coy. Now it means a good & pleasing or thoughtful & kind.
Silly meant blessed or happy in the 11th century and went through pious, innocent, harmless, pitiable and feeble minded before ending up as foolish or stupid.
Pretty started as crafty this changed to clever or skillfully made, then to fine and ended up as beautiful.
Some other changes are:
Word ______ Original Meaning
Awful________ Deserving of awe
Bead _________Prayer
Brave_________ Cowardice (as in bravado)
Girl__________ Young person of either sex
Neck_________ Parcel of land (as in neck of the woods)
Nuisance______ Injury, harm
Sophisticated___Corrupted
There are several reasons for words change meaning. One is the influence of other languages and cultures. Throughout history, many nations through conquering or intermixing with one another, introduced their own languages into the mix. Another reason is the predominate use of slang words. We get so used to using them that many times we forget that we even are.
So when it comes to defining words, there is the standard dictonary, which by the way can show multiple meanings for one word, and there is the definition of the word in slang. As well, slang words spread faster and are used more often than before, making them common place in many societies.
Due to the advancement of science and technology, new words are also being created at an amazing rate. Keeping up with some of the new words and your usage of them will help in your efforts understand and to become a master communicator.
Once every ten years, the Merriam- Webster dictionary is updated. Their 11th edition for 2003 included some 10,000 new words along with 100,000 new meanings to words already existing and some 225,00 revised definitions.
Some of the slang words that have made it in the dictionary are;
Headbanger- a hard rock musician and a fan
Dead presidents- Paper currency
Prairie Gophering ? people who peer above their cubicles at work.
McJob- Low paying and dead-end work.
Comb-over- an attempt to cover a bald spot
You can learn about more words in an etymology dictionary.
We can use this as another reminder, especially when it is important to have a group goal achieved, that what a word means to us, may not have the same meaning to someone else.
There is also the emotional reactions that different people have to certain words. But that's another story...
All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com
http://www.falconfreedom.com
Ezine sign-up http://www.falconfreedom.com
P.S. If you like what you're reading in this ezine, you'll love the book,
"Overcoming Barriers to Communication."
It's a manual that helps you overcome the challengers that start with Intrapersonal to Interpersonal and on to Mass Communication.
http://www.falconfreedom.com
Do you want to be quoted by the national press... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
When special events and communications tactics rule the PR roost... Read More
True, because department, division or subsidiary managers for a business,... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
If you want to succeed, build a great team. A... Read More
Almost every day, I hear the same question, over and... Read More
Since the major part of a small business typically comes... Read More
Everyone has an opinion on something, and you can leverage... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
As the comedian Steve Martin once said, "some people have... Read More
And show it for what it is - a humdinger... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
When do you use the newspaper for publishing announcements for... Read More
Should it be measured in "publicity by the pound," or... Read More
What's the real reason some managers shy away from public... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
If your product or service can be given as a... Read More
Hundreds of thousands of News Releases are sent out all... Read More
As the kids say, how cool is this?You're a business,... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
When your public relations results pretty much depend on whether... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Airbnb cleaning service Bannockburn ..Etymology is the study of the origins of words.As languages... Read More
Just because a publication is small doesn't mean that getting... Read More
You are in business for yourself, but how well do... Read More
It's the time of year when calendars crowd out the... Read More
Imagine that you are a radio producer. You have to... Read More
?lose the confidence of your key target audiences? discourage them... Read More
To survive in business, you've got to focus your attention... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
They'd hate to admit it, but the media is pretty... Read More
During my career as the head of media relations for... Read More
Do it by restructuring your business, non-profit or association public... Read More
The payoff for business, non-profit or association managers can be... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
You can have dozens of marvelous ideas to get free... Read More
As an owner of an independent record label, I often... Read More
What a shame! Potentially productive public relations people resting on... Read More
We rely on all kinds of tools and advice to... Read More
Stripped down to its core, publicity is little more than... Read More
Small Business Owners should send press releases out at least... Read More
If you get the hang of speaking to the press... Read More
How do press releases or interest stories have an effect... Read More
When outside audiences important to your operation do not understand... Read More
What do you do with junk mail? Are you like... Read More
Above all, you need to know that the right PR... Read More
There's a dirty little secret about press releases that the... Read More
Public Relations |