Etymology is the study of the origins of words.
As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also important to think of your target market and understand how they understand words and messages.
On the positive side that words change meaning over time, it has been noted that languages that stay alive, adapt and grow over time.
An example would be the word nice. Nice used to be an insult and meant foolish or stupid in the 13th century and it went through many changes right through to the 18th century with meanings like wanton, extravagant, elegant, strange, modest, thin, and shy or coy. Now it means a good & pleasing or thoughtful & kind.
Silly meant blessed or happy in the 11th century and went through pious, innocent, harmless, pitiable and feeble minded before ending up as foolish or stupid.
Pretty started as crafty this changed to clever or skillfully made, then to fine and ended up as beautiful.
Some other changes are:
Word ______ Original Meaning
Awful________ Deserving of awe
Bead _________Prayer
Brave_________ Cowardice (as in bravado)
Girl__________ Young person of either sex
Neck_________ Parcel of land (as in neck of the woods)
Nuisance______ Injury, harm
Sophisticated___Corrupted
There are several reasons for words change meaning. One is the influence of other languages and cultures. Throughout history, many nations through conquering or intermixing with one another, introduced their own languages into the mix. Another reason is the predominate use of slang words. We get so used to using them that many times we forget that we even are.
So when it comes to defining words, there is the standard dictonary, which by the way can show multiple meanings for one word, and there is the definition of the word in slang. As well, slang words spread faster and are used more often than before, making them common place in many societies.
Due to the advancement of science and technology, new words are also being created at an amazing rate. Keeping up with some of the new words and your usage of them will help in your efforts understand and to become a master communicator.
Once every ten years, the Merriam- Webster dictionary is updated. Their 11th edition for 2003 included some 10,000 new words along with 100,000 new meanings to words already existing and some 225,00 revised definitions.
Some of the slang words that have made it in the dictionary are;
Headbanger- a hard rock musician and a fan
Dead presidents- Paper currency
Prairie Gophering ? people who peer above their cubicles at work.
McJob- Low paying and dead-end work.
Comb-over- an attempt to cover a bald spot
You can learn about more words in an etymology dictionary.
We can use this as another reminder, especially when it is important to have a group goal achieved, that what a word means to us, may not have the same meaning to someone else.
There is also the emotional reactions that different people have to certain words. But that's another story...
All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com
http://www.falconfreedom.com
Ezine sign-up http://www.falconfreedom.com
P.S. If you like what you're reading in this ezine, you'll love the book,
"Overcoming Barriers to Communication."
It's a manual that helps you overcome the challengers that start with Intrapersonal to Interpersonal and on to Mass Communication.
http://www.falconfreedom.com
Your boss just stopped by your office. He tells you... Read More
The message is determined by analyzing the brand being marketed,... Read More
What do your customers say about your company?Would you let... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Your important outside audiences behave in ways that stop you... Read More
You want to sell your products or services, and that... Read More
What are you trying to do with your business, non-profit... Read More
And the best way to mind your own business is... Read More
A few weeks ago I was participating on an on-line... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
The short answer is, it works best when its fundamental... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
Individual financial planners can outscore bigger competitors and gain market... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
How to write a press release is a major challenge... Read More
You do if you're a business, non-profit or association manager... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
The name of the game is doing our part to... Read More
You are a senior business, non-profit or association manager. So,... Read More
As a mobile detailing company it is important to have... Read More
News releases are not the best way to get major... Read More
It can bite you and waste your public relations budget... Read More
What else, for goodness sake, could you as a business,... Read More
express cleaning service Des Plaines ..Whether you are a business, non-profit or association manager, your... Read More
And here it is: public relations alters individual perception leading... Read More
The least expensive, most effective way for you to promote... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
The message is determined by analyzing the brand being marketed,... Read More
Does the thought of knowing your verbs from your adjective... Read More
In competing for a piece of business not too long... Read More
The Acai Berry is starting to gain world wide recognition... Read More
In a media interview, always stick to your main points... Read More
Almost assuredly you do, especially when your most important external... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Smaller companies don't always have the budget - or inclination... Read More
How cool is this? You're a business, non-profit or association... Read More
When I search Google News for "surveys," I get nearly... Read More
In larger cities with many outlets they are competing for... Read More
When your public relations results pretty much depend on whether... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Recently, I told a friend (who's a business owner) that... Read More
Got a huge need for publicity and a tiny publicity... Read More
Ideally, you will have two types of quotes in your... Read More
Receiving free advertising is the dream of most business people.... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Every organization has issues that could affect its operation. The... Read More
For some, public relations works well when their news release... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Public Relations |