Home
>
Public Relations
>
Effective Media Relations ? You Won?t be Talking to the Media Without It!

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.

Setting up and maintaining good relationships with the media can be of enormous benefit. Effective media relations promote trust and balance between the media and an individual and their organisation.

Once you've proved yourself as a useful and dependable information source, you'll realise it can; help to get your story into a news cycle, and provide opportunities for the media to approach you for comment on appropriate stories which in turn helps a journalist add depth, by filling gaps or backing up information, to their story.

Effective media relations is about working with, rather than against, the media. That's not to say you can't have a robust relationship with the media. However, adopting this approach gives you better access to journalists when there is something to say in the media.

Being available for comment when asked is another essential ingredient in effective media relations. In a crisis, your well-established media relationship can also provide you with a stronger opportunity to get a fair hearing in response.

Consider for a moment reactive media relations - the only time you deal with the media is when things go wrong. The reactive situation puts pressure on outcomes and doesn't always allow for your messages to be delivered in a positive way. Obviously pressured reactive responses, or worst still, no response at all, can negatively influence public opinion of you and your organisation.

Media relations is also about; putting out regular media releases on appropriate issues that catch the eye, with short paragraphs written in newspaper style; actively providing comment on issues and or decisions; knowing what builds or makes a story; and knowing how to keep a story alive and when to let it go.

Using the media effectively can help you win public support. Public support is critical when trying to convince others, such as government or bureaucracy of the merit of a particular proposal or application.

Once you're comfortable talking to the media you should take a proactive approach to your media relations. The benefits are well worth it in the long run.

If you're not ready to manage your own media relations, but would like to work toward it, consider approaching a specialist in the field. They can provide advice or management as appropriate on media issues, help write media releases, distribute media releases, organise news conferences, facilitate one-on-one meetings with journalists, as well as deal with crisis and issues management.

Effective media relations can help you and your organisation develop a media profile. The benefit of a media profile becomes obvious when doors open wider for you within government, business and the community.

Mark Croxford advises clients from the government, private and corporate sectors on Government and Media Relations. He is a co-author of Talking to the Media. Talking to the Media teaches readers the skills and techniques they need to exploit the media's strengths, limitations and demands. Don't spend any money on media training until you've read Talking to the Media http://www.talkingtothemedia.com

car service from Midway Burlington .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says a malware app called SpyLend is posing as a financial tool, hitting 100,000-plus downloads.

Tech expert Kurt “CyberGuy" Knutsson says Clone Robotics’ Protoclone mimics humans with 1,000 muscles – too human for comfort.

Tech expert Kurt “CyberGuy" Knutsson urges you to use Apple’s App Privacy Report to see what your apps are really up to.

Tech expert Kurt “CyberGuy" Knutsson talks about how to smoothly transfer your data from an old laptop to a new one using cloud storage or external drives.

Kurt the CyberGuy offers tips to safeguard your personal information as scammers become more sophisticated with scam texts and other methods.

WeRide's unmanned electric delivery van, the Robovan W5, has 194 cubic feet of cargo space and can carry payloads up to about 2,205 pounds

Kurt the CyberGuy recommends deleting 16 browser extensions immediately in response to a report saying more than 3.2 million web users were affected by a security breach.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A robotics firm in China claims a robot has performed the world's first humanoid robot front flip, which is significantly more difficult than a backflip.

A digital ID may be even more secure than a physical ID. Storing your driver's license in your Apple Wallet is an ideal solution for commuters.

A cybersecurity firm has shed some light on just how common tax scams have become. Kurt the CyberGuy offers his advice for how to protect your refund.

Lifesize Plans offers immersive walk-throughs that allow customers the opportunity to tour a home's design before construction actually begins.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A man invested $4 million in bitcoin and lost it all with a single click when he was targeted by a vishing scam, which uses phone calls to trick people.

Expandable's Touchdown is a designer trailer that promises a luxury off-grid living experience and unfolds into a home in about 15 minutes.

Major employee screening company data breach affects 3.3 million people. Tech expert Kurt “CyberGuy" Knutsson explains what happened and gives five ways to protect your data.

Kurt “CyberGuy" Knutsson reveals mind-blowing tech that gives you sunlight on demand.

New malware "FrigidStealer" targets Mac computers. Tech expert Kurt “CyberGuy" Knutsson offers four ways to stay safe from infostealer malware.

Kurt “CyberGuy" Knutsson talks about how lab-grown muscles power a biohybrid hand for scalable prosthetics and research.

Reports of task scams have significantly risen in the past four years, according to the Federal Trade Commission. Kurt the CyberGuy offers some red flags.

iPhones have a hidden folder that eats up storage without you knowing it. Kurt the CyberGuy offers some tricks to free up storage on your device.

A recent ransomeware attack targeted Zacks, an American investment firm, and a cybercriminal claimed to have stolen records for millions of customers.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Researchers unveiled a new soft prosthetic hand that combines the natural coordination patterns of our fingers with the decoding of motoneuron activity in the spinal column.

Accidentally deleting a text message on your iPhone or iPad is not a problem if you still need the message. Apple has a built-in way to recover it.

Effective Media Relations ? You Won?t be Talking to the Media Without It!

Public Relations