Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:
* assets
* position
* image
* competitiveness
* performance
Now, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.
Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:
* an issues audit
* media monitoring to detect existing or emerging issues of importance
* aggressive media relations on issues of prime importance
* reprints of favorable media coverage for distribution
* a letter to the editor program that involves employees and allies
* development of alliances with natural partners
* writing of editorial/opinion pieces for submission to major media
* development of position papers on key issues and distribution to employees and allies as well as to media
* legislative briefings for state and local officials on key issues
* identification of "neutral" experts who agree with our positions
* identification of other organizations to whom we can "hand-off" some issues
* public opinion research on issues of importance
* speakers bureau
* identification of opponents and initiation of dialogue with them
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
best cleaning company Lincolnshire ..More than half of America skips the Super Bowl, the... Read More
And show it for what it is - a humdinger... Read More
One of the primary tools still used by PR professionals... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Media kits include a combination of information whether created for... Read More
To get someone's name in the newspaper or a product... Read More
Got a huge need for publicity and a tiny publicity... Read More
What do you do with junk mail? Are you like... Read More
So you have spent hours and hours writing, shaping and... Read More
The least expensive, most effective way for you to promote... Read More
When starting a successful business venture or launching a new... Read More
The truth is, you CAN attract the support of those... Read More
As a business, non-profit or association manager, what do you... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
How do you make a good relationship with a newspaper... Read More
Managers ? the business, non-profit and association sort ? really... Read More
Just because a publication is small doesn't mean that getting... Read More
As a business, non-profit or association manager, why continue a... Read More
Once upon a time, there was a young, stressed out... Read More
True, because department, division or subsidiary managers for a business,... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
So, you've had your book published or you've gone the... Read More
The short answer is, it works best when its fundamental... Read More
on demand house cleaning Lake Forest ..In public relations, "junk" is more about attitude and lack... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Are you working as hard as you can in your... Read More
In larger cities with many outlets they are competing for... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Aren't you tired of hearing how extremely easy it is... Read More
What makes a good media release and how do you... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
I say to business, non-profit and association managers, a key... Read More
About a year ago I read a feature story in... Read More
Well, autumn is upon us and with the onset of... Read More
There is something newsworthy happening at your organization right now.... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
To survive in business, you've got to focus your attention... Read More
There are a lot of things that make a business... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Getting a press release published in a newspaper or magazines... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
If you're serious about getting great results from your PR... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
Have you ever heard of the saying, "One person's trash... Read More
Although repetition is extremely important, there are times when advertising... Read More
You're a business, non-profit or association manager who needs to... Read More
During my career as the head of media relations for... Read More
The notion that a business, non-profit or association manager can... Read More
Public Relations |