Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:
* assets
* position
* image
* competitiveness
* performance
Now, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.
Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:
* an issues audit
* media monitoring to detect existing or emerging issues of importance
* aggressive media relations on issues of prime importance
* reprints of favorable media coverage for distribution
* a letter to the editor program that involves employees and allies
* development of alliances with natural partners
* writing of editorial/opinion pieces for submission to major media
* development of position papers on key issues and distribution to employees and allies as well as to media
* legislative briefings for state and local officials on key issues
* identification of "neutral" experts who agree with our positions
* identification of other organizations to whom we can "hand-off" some issues
* public opinion research on issues of importance
* speakers bureau
* identification of opponents and initiation of dialogue with them
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
disinfecting cleaning services Winnetka ..What is bad PR?Well, if you're a business, non-profit or... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Your public relations effort really should involve more than press... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Some financial planners think that they shouldn't share their top... Read More
As the year starts to wind down, many businesses and... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
There's a dirty little secret about press releases that the... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Advice about business and life often gets around to one... Read More
Sure. What else do you call a human discipline whose... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
I mean public relations that presumes from the get-go that... Read More
Media relations, simply put, is the business of building and... Read More
Every reporter, from the cub at the small town paper... Read More
Receiving free advertising is the dream of most business people.... Read More
As a business, non-profit or association manager, your public relations... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
One portion of your marketing plan that you probably don't... Read More
Think that you aren't big enough for national media coverage?... Read More
Who wants to face the challenges of a business recovery... Read More
It's not unusual for clients of service providers to insist... Read More
A press kit is an essential press relations tool. While... Read More
last minute cleaning help Highland Park ..And the best way to mind your own business is... Read More
What's a press release? This is generally a one page... Read More
How can media training help you create a successful Hispanic... Read More
When most people think about marketing, they think advertising. While... Read More
When it comes to launching a new business or product,... Read More
Well, for starters, because good public relations can alter individual... Read More
Every organization has issues that could affect its operation. The... Read More
You can have dozens of marvelous ideas to get free... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
How cool is this? You're a business, non-profit or association... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Quality public relations does something positive for business, non-profit and... Read More
Before you even think about writing a press release, there... Read More
It's safe to say that we live in interesting times.... Read More
Are you launching a new product or website? Announcing a... Read More
It happens to business, non-profit and association managers when their... Read More
Another way to really become known in your area is... Read More
PR that really does something positive about the behaviors of... Read More
It really is powerful when a business, non-profit or association... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
In larger cities with many outlets they are competing for... Read More
Well, autumn is upon us and with the onset of... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
An effort built around a string of print and broadcast... Read More
Public Relations |