Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:
* assets
* position
* image
* competitiveness
* performance
Now, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.
Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:
* an issues audit
* media monitoring to detect existing or emerging issues of importance
* aggressive media relations on issues of prime importance
* reprints of favorable media coverage for distribution
* a letter to the editor program that involves employees and allies
* development of alliances with natural partners
* writing of editorial/opinion pieces for submission to major media
* development of position papers on key issues and distribution to employees and allies as well as to media
* legislative briefings for state and local officials on key issues
* identification of "neutral" experts who agree with our positions
* identification of other organizations to whom we can "hand-off" some issues
* public opinion research on issues of importance
* speakers bureau
* identification of opponents and initiation of dialogue with them
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
best cleaning company Lincolnshire ..There's a dirty little secret about press releases that the... Read More
The wind of changes...The digital world has changed the form... Read More
A press kit is an essential press relations tool. While... Read More
It's safe to say that we live in interesting times.... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
Imagine that you are a radio producer. You have to... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Business, non-profit and association managers committing their public relations resources... Read More
OK, as a manager, your goal is to show a... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Everyone has an opinion on something, and you can leverage... Read More
Have you ever noticed that when someone is interviewed on... Read More
This is the ending to my previous article, How to... Read More
A reporter's job is to get the most accurate and... Read More
A new public relations blueprint could be a good idea... Read More
A PR product or service launching is a perfect way... Read More
As eyes look forward to a new business year, many... Read More
The name of the game is doing our part to... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
So you have spent hours and hours writing, shaping and... Read More
Well, autumn is upon us and with the onset of... Read More
The world has woken up to ethical issues in corporate... Read More
on demand house cleaning Lake Forest ..Being part of a trade show gives small business a... Read More
Before you even think about writing a press release, there... Read More
I say to business, non-profit and association managers, a key... Read More
If I were coaching you as a business, non-profit or... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Would you like to expand the volume of your business?... Read More
Have you fantasized about spreading word of your business on... Read More
It used to be that all you had to do... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
The most important thing to remember for any interview: stay... Read More
Well, for starters, because good public relations can alter individual... Read More
?makes the rules, of course.But when the gold takes the... Read More
Be a ResourceThe media people that are likely to want... Read More
How do you make a friend of the media? A... Read More
Because when it comes to public relations, non-believers can produce... Read More
I've worked in media and public relations for 20 years,... Read More
And hurt bad if you are a business, non-profit or... Read More
The truth is, you CAN attract the support of those... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
To survive in business, you've got to focus your attention... Read More
Can you honestly say that your business, non-profit or association's... Read More
Your important outside audiences behave in ways that stop you... Read More
You want to sell your products or services, and that... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
Public Relations |