Home
>
Public Relations
>
Credibility Lost or Gained, Are you Prepared?

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?

Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?

Quite often, what you don't know can hurt you.

Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and your staff.
As well, preparing yourself for working with the media can bring you rewarding coverage, instant credibility and increase sales and profits.

Some of the items to consider are; how to dress during an interview, what to have ready, what never to do and how to answer leading and hostile questions.

When it comes to what they might ask, there are things to think about in advance:

* Determine what it is that you want to say and what points you want to get across.

* Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk coming across as lacking the expertise they are looking for.

Have these basics answers ready:

* Why does it exist

* Why is it important

* What is the purpose of your work, organization

* Who benefits from this

* Why is it unusual, unique or different from what has been done already

* What made you enter this field

Remember, never slander or appear to slander others or their beliefs. It will only harm you in the end. You never know what the reporter's likes, dislikes or beliefs are.

* Always take the high road.

Be careful if they ask you your opinion on something. Many people do not realize the difference between opinion, judgment and criticism. If you end up in the latter two, you can greatly harm yourself and your reputation.

Also, think of the interviews from your audiences' point of view, not necessarily the reporter. People care about the benefits to them more than the features.

Know:

* How will this affect them

* Will it improve their life

* Save them money

* Help them or their family get ahead

* Help the environment

Have any supporting material with you, especially for newspaper. You may want facts, quotes, statistics, definitions, contrast, comparisons, and your personal experience.

When you can personalize it and move facts to people, it becomes more interesting and personal.

Learning basics protocol on how to compose your self and how to answer questions will go a long way in building your credibility and showing yourself as a valuable source.

When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility.

All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com

http://www.falconfreedom.com
Ezine sign-up http://www.falconfreedom.com

P.S. If you like what you're reading in this ezine, you'll love the book, "Media Protocol" It's a manual that helps you Increasing quality coverage and build credibility with the media.
http://www.falconfreedom.com

maid service near Lake Forest ..

In The News:

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Credibility Lost or Gained, Are you Prepared?

Public Relations