Home
>
Public Relations
>
Credibility Lost or Gained, Are you Prepared?

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?

Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?

Quite often, what you don't know can hurt you.

Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and your staff.
As well, preparing yourself for working with the media can bring you rewarding coverage, instant credibility and increase sales and profits.

Some of the items to consider are; how to dress during an interview, what to have ready, what never to do and how to answer leading and hostile questions.

When it comes to what they might ask, there are things to think about in advance:

* Determine what it is that you want to say and what points you want to get across.

* Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk coming across as lacking the expertise they are looking for.

Have these basics answers ready:

* Why does it exist

* Why is it important

* What is the purpose of your work, organization

* Who benefits from this

* Why is it unusual, unique or different from what has been done already

* What made you enter this field

Remember, never slander or appear to slander others or their beliefs. It will only harm you in the end. You never know what the reporter's likes, dislikes or beliefs are.

* Always take the high road.

Be careful if they ask you your opinion on something. Many people do not realize the difference between opinion, judgment and criticism. If you end up in the latter two, you can greatly harm yourself and your reputation.

Also, think of the interviews from your audiences' point of view, not necessarily the reporter. People care about the benefits to them more than the features.

Know:

* How will this affect them

* Will it improve their life

* Save them money

* Help them or their family get ahead

* Help the environment

Have any supporting material with you, especially for newspaper. You may want facts, quotes, statistics, definitions, contrast, comparisons, and your personal experience.

When you can personalize it and move facts to people, it becomes more interesting and personal.

Learning basics protocol on how to compose your self and how to answer questions will go a long way in building your credibility and showing yourself as a valuable source.

When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility.

All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com

http://www.falconfreedom.com
Ezine sign-up http://www.falconfreedom.com

P.S. If you like what you're reading in this ezine, you'll love the book, "Media Protocol" It's a manual that helps you Increasing quality coverage and build credibility with the media.
http://www.falconfreedom.com

efficient cleaning crew Lake Forest ..

In The News:

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Credibility Lost or Gained, Are you Prepared?

Public Relations