In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.
http://www.carwashguys.com/innews.html
Places where you would think that they are very impartial, will spin a story to fit their topic. For a company PR department they say most all news is good news and not to worry. Yet the other point is that if the story is too slanted it is not real. The reason I mention this is because after giving hundreds and hundreds of interviews in my life, I can say not one grasped the topic of conversation and all took quotes out of context, inadvertently misrepresented an event or spun a story to fit their needs of personal opinion or even worse were on their little time line deadline and left out pertinent information. I realize this has been going on for decades;
http://www.carwashguys.com/history/museum1.shtml
In my personal experience and probably since story telling came to terms with the printing press and newspapers were born. In my company we did not have a PR firm, just worthy news and news worthy events. Yet even as worthy as the WashGuys are it is nuts to think that the reporters are in such a hurry that they cannot do it correctly. It seems to me that the reporters secretly wish to be in power and therefore use their pen to promote their own agenda. The biggest problem with that is that most often the agenda is very skewed towards an academia socialist viewpoint. Which last time I checked we are a Capitalist country and everywhere socialism has been tried it has not succeeded as well as our current structure.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’HareWhen properly applied by business, non-profit and association managers, public... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
If you don't have a grip on public relations, how... Read More
It sounds too simple to be true, but it really... Read More
It's safe to say that we live in interesting times.... Read More
I often begin my media training sessions by asking members... Read More
Your public relations people are busy. The buzz is all... Read More
News releases are not the best way to get major... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Just happens to be public relations activity that alters individual... Read More
You have a story to tell. Your company has developed... Read More
I define public relations failure this way:key audience perceptions are... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
As a business, non-profit or association manager, any tool that... Read More
The notion that a business, non-profit or association manager can... Read More
Just think about it.If I come to believe that you... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
I believe this about public relations.People act on their own... Read More
I am often asked by clients to target USA Today... Read More
Even after a nice piece in a national publication, or... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
You're a business, non-profit or association manager who needs to... Read More
The message is determined by analyzing the brand being marketed,... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
taxi o'hare Auburn ..As a business, non-profit or association manager, what do you... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Are you working as hard as you can in your... Read More
The media live by the calendar. Your story pitch might... Read More
If you do, it means:you don't value tracking the perceptions... Read More
If you leave a star player sitting on the bench,... Read More
In these days of every increasing demand and competition, there... Read More
Recently I had a craving for... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
Although I still believe there is a place for advertising... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
1. Appearing in other types of media is the best... Read More
Managers in the non-profit, association and business worlds need to... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
So you've put yourself "out there" with a public relations... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
There are a lot of things that make a business... Read More
Managers, please take a minute and read two sentences: People... Read More
Why You Should Write Press Releases: A press release is... Read More
Business to Business relationships come to expect a certain level... Read More
1) Package your story. Two critical elements will help you... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
You've probably noticed, if you live on this planet, that... Read More
Public Relations |