Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
professional maid services Deerfield ..The easiest way to meet city council members is to... Read More
Most people consider getting publicity the most important part of... Read More
The power of public relations is its ability to alter... Read More
One of the greatest ways to promote your product or... Read More
Effective Media Relations Tips - What To Do After The... Read More
You thought of it, you researched it, you wrote it.... Read More
As a manager, does your current business, non-profit or association... Read More
As a mobile detailing company it is important to have... Read More
It used to be that all you had to do... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
It took me a while to see just HOW crucial... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Business people often spend time and money trying to find... Read More
The right kind of PR, that is, the kind that... Read More
Are you hesitating about hiring a publicist or, if you... Read More
Are you working as hard as you can in your... Read More
Are you launching a new product or website? Announcing a... Read More
Years ago when my Dad owned a group of local... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
Not a single reporter showed up at our news event.... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Although repetition is extremely important, there are times when advertising... Read More
Corporations are willing to pay substantial amounts of money to... Read More
Sometimes there seems to be no client news worthy of... Read More
quick home cleaning Lake Forest ..One portion of your marketing plan that you probably don't... Read More
The power of public relations is its ability to alter... Read More
Media relations, simply put, is the business of building and... Read More
As small businesses we have an opportunity and an obligation... Read More
Say, from tactics like special events, brochures and press releases... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
Whether you are a business, non-profit or association manager, your... Read More
Can your PR do something positive about the behaviors of... Read More
There's a dirty little secret about press releases that the... Read More
There are all kinds of smart moves professionals can make... Read More
Financial planners, the first thing to know about reporters is... Read More
Even after a nice piece in a national publication, or... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
It behooves you to know and remember the names of... Read More
A new public relations blueprint could be a good idea... Read More
You've probably noticed, if you live on this planet, that... Read More
As someone with expertise in media relations, I've been asked... Read More
When your book is mentioned on television, sales go up.... Read More
When you are planning to call a reporter for the... Read More
And hurt bad if you are a business, non-profit or... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
They can when they invest in the basics. The best... Read More
Media interviews are an important part of an overall public... Read More
Have you ever noticed that in communities without big universities,... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Public Relations |