Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
no-contract cleaning service Mundelein ..It doesn't matter how cruel the reality programs get, there... Read More
Although it seems less common these days, there are still... Read More
The media's role is to package and spread news, current... Read More
Do small-business owners always have to rely on large PR... Read More
There's the old joke about the two buzzards sitting in... Read More
What is the one thing that all of the best... Read More
I often begin my media training sessions by asking members... Read More
Hundreds of thousands of News Releases are sent out all... Read More
I am often asked by clients to target USA Today... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
If you manage a department, division or subsidiary for a... Read More
How cool is this? You're a business, non-profit or association... Read More
When you pay good money for public relations services, you... Read More
Public relations changes minds in the process of delivering what... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Press releases are a useful tool for announcing news and... Read More
Photographs are essential for getting good publicity in the print... Read More
Ever get the feeling that your public relations program isn't... Read More
Many of my clients have had the misguided perception that... Read More
The reason might be this simple: as a business, non-profit... Read More
It's one thing for a senior manager to approve story... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Advice about business and life often gets around to one... Read More
A few weeks ago I was participating on an on-line... Read More
Almost every day, I hear the same question, over and... Read More
maid service near Glenview ..Here are two to-the-point questions recently posed by several association... Read More
One of the greatest ways to promote your product or... Read More
The most sensible way for business, non-profit or association managers... Read More
And here it is: public relations alters individual perception leading... Read More
How do you make a good relationship with a newspaper... Read More
If you have had any experience in public relations or... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Being invited to appear on radio and television used to... Read More
Effective Media Relations Tips - What To Do After The... Read More
In this great country of ours, there are basically three... Read More
Let's say you've called a reporter with some ideas for... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Do you have a great idea for a story, but... Read More
Well, autumn is upon us and with the onset of... Read More
You know, where you do something positive about the behaviors... Read More
Business to Business relationships come to expect a certain level... Read More
It sounds too simple to be true, but it really... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
I often begin my media training sessions by asking members... Read More
Getting on the radio can be a great tactical move... Read More
When I search Google News for "surveys," I get nearly... Read More
You do not have to hire a publicist or advertise... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
That big story the media pursue each day is what... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Public Relations |