Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
eco-friendly cleaning service Buffalo Grove ..If you do, it means:you don't value tracking the perceptions... Read More
The VIP databases are fun to create and can be... Read More
The call came into my office and the voice on... Read More
If you manage a department, division or subsidiary for a... Read More
If your reading this, you must be online and most... Read More
The most important thing to remember for any interview: stay... Read More
How do press releases or interest stories have an effect... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
A reporter's job is to get the most accurate and... Read More
Why, public relations that stays true to its fundamental premise,... Read More
As a business, non-profit or association manager, you'll know it's... Read More
As many of you already know, promoting and marketing your... Read More
The real public relations geniuses might be managers. You know,... Read More
You worked hard to get a story on your business... Read More
I got the latest issue of Internet Works in the... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
As if making sure your company runs smoothly on an... Read More
PR that really does something positive about the behaviors of... Read More
As small businesses we have an opportunity and an obligation... Read More
Sure. What else do you call a human discipline whose... Read More
More than half of America skips the Super Bowl, the... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
As an entry level position to PR, I found myself... Read More
express cleaning service Arlington Heights ..To many marketers, the press release is something of a... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Where is there a business, non-profit or association manager who... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Business, non-profit and association managers committing their public relations resources... Read More
Yes, that's what public relations really is when it tracks... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Photographs are essential for getting good publicity in the print... Read More
When most people think of media relations, they think of... Read More
So, you've had your book published or you've gone the... Read More
What may be the more appropriate question is: What makes... Read More
I address this article to businesses, associations, non-profits and public... Read More
Stripped down to its core, publicity is little more than... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
There's still time to review your public relations program like... Read More
When I talk with business people, they tend to believe... Read More
And hurt bad if you are a business, non-profit or... Read More
I say public relations can be a matter of survival... Read More
You're a business, non-profit or association manager who needs to... Read More
"Advertising is what you pay for. Publicity is what you... Read More
The wind of changes...The digital world has changed the form... Read More
What a shame! Potentially productive public relations people resting on... Read More
The payoff for business, non-profit or association managers can be... Read More
Publicity will take your financial planning practice, your business, and... Read More
It's safe to say that we live in interesting times.... Read More
Public Relations |