Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
maide service in Lincolnshire ..The media need you. Need the information and expertise you... Read More
You won't be if you accept a very simple premise.... Read More
The least expensive, most effective way for you to promote... Read More
Looking to get your name into a magazine? You need... Read More
Press releases are a useful tool for announcing news and... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
For some, public relations works well when their news release... Read More
1. Appearing in other types of media is the best... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
As a manager, does your current business, non-profit or association... Read More
You bet! And in three ways vital to you as... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
The message is determined by analyzing the brand being marketed,... Read More
If I were coaching you as a business, non-profit or... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Question: Why should your business issue a press release? Answer:... Read More
As if making sure your company runs smoothly on an... Read More
The wind of changes...The digital world has changed the form... Read More
Why You Should Write Press Releases: A press release is... Read More
"We are in the communications business, the business of conveying... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
There's still time to review your public relations program like... Read More
There is something newsworthy happening at your organization right now.... Read More
cleaning lady near Deerfield ..The name of the game is doing our part to... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
If you have had any experience in public relations or... Read More
There is a process for successfully getting publicity about your... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
As eyes look forward to a new business year, many... Read More
Although, as a business, non-profit or association manager, you may... Read More
I address this article to businesses, associations, non-profits and public... Read More
Strong for business, non-profit and association managers when they use... Read More
Have you ever noticed that when someone is interviewed on... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Done right, it helps modify the behaviors of your most... Read More
Well, for starters, because good public relations can alter individual... Read More
I am often asked by clients to target USA Today... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Non-news professionals often have a hard time understanding why their... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
A common complaint you'll hear is that the media is... Read More
Press reviews are a common and basic feature for surveying... Read More
If a reporter was writing a story about you and... Read More
You have a story to tell. Your company has developed... Read More
Last month, we told you about "pay for play," a... Read More
If you don't have a grip on public relations, how... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Getting a press release published in a newspaper or magazines... Read More
Public Relations |