As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding.
Many employees obviously might be reluctant to do this. So along with representatives from the United Way, you take your mobile washing rigs to the corporations and let the company managers wash the cars of the employees that agree to withhold money from their paychecks so as to make a contribution to the United Way. The employees get a real kick out of watching their bosses slave away washing their cars. And they will be doing it using your rigs. Therefore you get the Public Relations plug. Any employee agreeing to the deduction gets their car washed by their boss.
Since they are using your equipment you can be sure to block off the storm drains to prevent pollution and this gives another public relations plug to the event as completely EPA compliant. This works well and a great synergy takes over. We also recommend to have the United Way representative call all the newspapers. The employees, managers and executives love it. It's also great P.R. for you. Who knows maybe your auto detailing company will be on the front page of your newspaper the next day. That is what usually happens to us.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’HarePR, that is public-relations, leads the way to effective advertising;... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
You know, where you do something positive about the behaviors... Read More
Commit this to memory, please: To get in the media,... Read More
We rely on all kinds of tools and advice to... Read More
A PR product or service launching is a perfect way... Read More
The power of public relations is its ability to alter... Read More
Let's say you've called a reporter with some ideas for... Read More
When do you use the newspaper for publishing announcements for... Read More
In public relations, "junk" is more about attitude and lack... Read More
Here's the point: people act on their own perception of... Read More
Here are two to-the-point questions recently posed by several association... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
I'm what we in the business (the "business" being journalism)... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
So, you've had your book published or you've gone the... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
The least expensive, most effective way for you to promote... Read More
The easiest way to meet city council members is to... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
And hurt bad if you are a business, non-profit or... Read More
If, as is often the case, you are preoccupied with... Read More
And not results you can measure only in terms of... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
taxi o'hare Auburn ..What do you do with junk mail? Are you like... Read More
Simply that the behaviors of their most important outside audiences... Read More
Journalists are trained and often experienced at getting information out... Read More
Do small-business owners always have to rely on large PR... Read More
Your public relations effort really should involve more than press... Read More
There are a lot of things that make a business... Read More
This is the ending to my previous article, How to... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
What's a press release? This is generally a one page... Read More
Financial planners, the first thing to know about reporters is... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
With a dismal failure rate of more than 75 percent... Read More
It is virtually impossible to succeed professionally and personally without... Read More
Have you fantasized about spreading word of your business on... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Southern grandmothers have often said, "there are only three... Read More
To many marketers, the press release is something of a... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
When special events and communications tactics rule the PR roost... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Powerful is a strong word. But it fits here. As... Read More
Most people consider getting publicity the most important part of... Read More
I heard a speaker recently who was talking about how... Read More
Public Relations |