Home
>
Public Relations
>
Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.

This comes after being selected No. 1 overall in the NBA draft recently.

Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in."

For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Bogut is in line for a sports drink endorsement.

But his media comments critical of famous Australian names such as Luc Longley, Andrew Gaze and Shane Heal, could damage his personal brand.

What he needs is media training to be able to handle the world's media spotlight.

Here's what he said in the media limelight on signing.

"I think I'm much more competitive and much more of a winner than a lot of those guys.

"With those guys, over their careers they didn't really show much improvement,"

Ouch! When you throw comments like that out in the public arena you can't take them back.

And, while he may be confident, the media love conflict, especially a cynical Australian media.

And he's learnt fast how undisciplined comments can come undone.

Especially at critical moments such as his signing when he's in the public eye.

He's now having to clarify his comments every time he speaks to the media as his comments at a recent media conference indicate.

"I wanna say something before I start, to everybody," Bogut said. "I'm not answering questions about the whole Luc Longley issue. I'm not commenting on it. It was taken out of context."

So, a tough lesson for the 20-year old from Melbourne with Croatian parents.

How could he have handled it better?

Here are five lessons from the Bogut Media Blunder.

1. Don't Pass Judgments On Others In Public
Keep your personal views to yourself.

2. Compliment, Don't Criticise
Always compliment others and be positive.

3. Be Humble
Confidence is good but those who are most influential link this with humility.

4. Let Your Actions Speak For Themselves
Enough said.

5. Get Good Advisors Around You
In this case, this whole stoush could have been avoided with good advice and some clear thinking and coaching prior to his media conference.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.com.

Riverside Chicago charter limousine .. Lockport Chicago limo O’Hare

In The News:

NASA's Ingenuity helicopter, which flew on Mars in April 2021, became the first aircraft to achieve powered, controlled flight on a planet other than Earth.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Thieves who have iPhones can usually detect a hidden AirTag in vehicles they are attempting to steal, and an RFID wallet may not help you.

Genmoji, the latest addition to Apple's Apple Intelligence suite, uses artificial intelligence to generate customized emoji based on text descriptions.

It's easy to find yourself swamped in unread emails. Here are a few simple steps to archiving them and clearing out some of your digital clutter.

Keep your retirement plan safe from data brokers selling your personal information. Kurt the CyberGuy explains how to protect yourself and your retirement.

Turo faces scrutiny after tragic incidents involving rented vehicles, raising questions about security measures and regulatory frameworks.

A Chinese company has developed a spherical, 276-pound law enforcement robot that has been chasing down criminals at impressive speeds.

Here are some powerful online sleuthing tricks you can use to check the credibility of a website, see old pictures of places you've lived and even learn more about your neighbors.

Beware scam calls: Avoid unknown numbers and protect your personal information. Tech expert Kurt “CyberGuy" Knutsson talks about the increasingly common scam.

Tech expert Kurt “CyberGuy" Knutsson helps you crush your New Year's goals with these 12 apps to help you stay on track and succeed.

There are many untapped safeguards and tips you can learn to take your Wi-Fi knowledge to the next level, technology expert Kim Komando shares her tricks.

VPNs ensure privacy; antivirus stops malware. Tech expert Kurt “CyberGuy" Knutsson says both are essential for online security.

Tech expert Kurt “CyberGuy" Knutsson cites a new report that says many people still use weak passwords like "123456," risking their accounts.

Tech expert Kurt “CyberGuy" Knutsson says a tech support scam used a fake Windows Defender pop-up, tricking the victim to call and download software.

Tech expert Kurt “CyberGuy" Knutsson reveals ways to restore accidentally deleted text messages on your Android phone.

A new study says outdoor security camera apps are among the biggest collectors of user data, including phone numbers, payment details and precise location.

In iOS 18.2 and later, Apple's Mail app enhances email management by automatically sorting messages into distinct categories to help find emails faster.

A virtual private network (VPN) allows computer and smartphone users to mask an IP and create a secure, encrypted connection between a device and the internet.

Android 15's latest feature, Private Space, is like a private vault helping to keep your personal or sensitive apps away from prying eyes.

Cybercriminals have more ways than ever to target teenagers; here are some of the most widespread scams and tricks to watch in order to keep your loved ones safe.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A humanoid robot named CUE6 has got game. The basketball-playing robot, produced by Toyota, claimed a Guinness World Record for longest shot.

With electronic signatures becoming more common, Kurt the CyberGuy explains how to produce your digital John Hancock for online documents.

Kurt the CyberGuy walks through steps he recommends immediately taking after getting new electronics — like phones or TVs — as gifts this holiday season.

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Public Relations