You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
- it implies that the publication or website has given its
endorsement. The best part is that you can enjoy the benefits of
this "third party endorsement" long after the article has
appeared.
If you want to re-print an article from an offline publication in
its entirety, you must get permission from the publication. Most
publications have special re-print departments to help you.
The same rules apply for stories appearing on websites. To re-
print, take a screenshot - make sure to include the logo of the
media outlet.
If there is a particularly juicy section of the article that
you'd like to highlight, make sure to use a "blow-up" quote to
enlarge and separate it from the rest of the article.
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
than your website. If you get a lot of publicity, set up a
special area (for example, "As Seen In") to display your
placements. For a great story, highlight it on your homepage.
Susan Blair does a nice job of displaying her publicity successes
in her "Articles" section at http://www.blairenterprises.net
Note: if a publication displays your article on its website, make
sure to link to it. Remember to check your link often - media
websites constantly change. Better yet, take a screenshot of
your article including the publication's logo, and place it
permanently in your "As Seen In" area.
3) Stop the (Electronic) Presses - Mention Your Placement in Your
Ezine
If your business has a regular ezine, by all means let your
subscribers in on your publicity success. It's human nature to
be attracted to a popular, successful business or a famous
person. "Celebrity" status is very valuable in and of itself.
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
horn with an email alerting them that you've been published or
seen on TV!
Use the power of PR to your advantage. Advertising is clearly
understood as coming directly from the sponsoring business and,
as a result, is usually taken with a grain of salt. An article
initiated (or "placed") by publicity efforts is viewed as the
product of the reporter who wrote it - an objective, third party
observer whose positive comments about your business will carry
great weight. For more information on PR versus advertising, go
to http://www.blairenterprises.net
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
make sure to bend the angle to match the publication's editorial
slant or specific reporter's column. DO NOT mention that the
story appeared in another publication. Why let a reporter know
your angle has already been reported? If it's newsworthy, the
story will stand on its own. To learn how to make a story
newsworthy, go to: http://www.blairenterprises.net
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
area of your office's waiting area. The story adds legitimacy to
your business and provides entertainment for your waiting
customers. If you don't have a waiting area, put the article
behind your desk facing your visitors or in your meeting room.
Make sure to distribute the story to your employees and suppliers
to build loyalty and company pride.
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
Handouts - Like advertising, claims in self-produced brochures &
mailings are taken with a grain of salt. But, if a credible
publication makes those same claims on your behalf, make sure it
gets "front page" placement in your sales materials.
* Speech handout: - One way to keep your speech working for you
long after the chairs are folded up is to distribute your article
with your business card and company information to all attendees.
* Business card: - Place an important quote from your article on
your business card.
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.blairenterprises.net
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.blairenterprises.net
When developing a publicity campaign for their business many owners... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
1) Package your story. Two critical elements will help you... Read More
For some, public relations works well when their news release... Read More
To survive in business, you've got to focus your attention... Read More
When you should send samples with your press release:1) When... Read More
You have a story to tell. Your company has developed... Read More
That's like asking if advertising is all about type faces... Read More
The notion that a business, non-profit or association manager can... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Almost every day, I hear the same question, over and... Read More
When it comes to launching a new business or product,... Read More
If you own a franchise and have company vehicles, be... Read More
If you don't have a grip on public relations, how... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
As a business, non-profit or association manager, any tool that... Read More
As an entry level position to PR, I found myself... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
It's a phrase I hear over and over again from... Read More
Another way to really become known in your area is... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
About a year ago I read a feature story in... Read More
Although repetition is extremely important, there are times when advertising... Read More
Strong for business, non-profit and association managers when they use... Read More
bathroom cleaning service Lake Forest ..It's hard to imagine a reporter working today who doesn't... Read More
?lose the confidence of your key target audiences? discourage them... Read More
You never want to inundate a reporter with information, but... Read More
Publicity will take your financial planning practice, your business, and... Read More
During my career as the head of media relations for... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
The name of the game is doing our part to... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
The toughest thing about writing a news release is getting... Read More
Just because a publication is small doesn't mean that getting... Read More
How can media training help you create a successful Hispanic... Read More
As small businesses we have an opportunity and an obligation... Read More
At the core of any successful public relations campaign is... Read More
The least expensive, most effective way for you to promote... Read More
Media relations is a great profession.On good days, I earn... Read More
If a reporter approached you about an interview, would you... Read More
It's not unusual for clients of service providers to insist... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Well, for starters, because good public relations can alter individual... Read More
Be a ResourceThe media people that are likely to want... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Do small-business owners always have to rely on large PR... Read More
How to write a press release that generates free publicity... Read More
Some financial planners think that they shouldn't share their top... Read More
Everyone knows the value of free publicity. And given the... Read More
Public Relations |