Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the revenues.
Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google's complaint states.
"These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate," the lawsuit states.
Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.
Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.
"This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate," he said in a statement.
Talk about your all-time wimpy statements. I'm not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off the fireworks. Woo hoo! That's some scary stuff right there!
I'm still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to the effect:
"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"
But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain:
At one time Michael Jackson was the biggest, most powerful star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.
I view Google the same way. Google is the biggest, most powerful search engine on the planet. But the way its handling click fraud is wimpish and shows it's out of touch with reality also. These are criminals we're talking about here. They're not afraid of a silly lawsuit.
Google needs to get with the program and develop a "gangsta" attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms:
"Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most powerful search engine on the planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have the means, the resources and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace...we out!"
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: dean@lets-make-money.net
executive chauffeured services Bradford .. Madison to Airport carWhere are your ads being displayed?The Untold Secret Of Pay... Read More
Let's face it... Google Adwords is not the only source... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
One of the biggest threats to the continued growth of... Read More
We've received many emails from customers over the past several... Read More
Pay per click search engines are a great way to... Read More
My first real foray into Internet Marketing was a Pay... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
Google's Adwords service has brought success to many businesses by... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
A few days ago, I was setting up my latest... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
How I Boosted My Monthly AdSense Profits from... Read More
With so many people trying to make money on the... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
Web marketing has taken on many different shapes during the... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
When we launch a new product, we all hope it's... Read More
O'Hare Chicago prom limo ..MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
When you purchase visitors or "clicks" from a search engine,... Read More
There are many forms of advertising nowadays. There's popups and... Read More
There is no doubting the success of Google's Adsense program.... Read More
Pay per click or search engine optimization, which one should... Read More
First of all, you know as well that Google is... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
No matter how hard you work to optimize your page,... Read More
Have you received your check from Google? If you own... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
First, go to google and type "dan kennedy" into the... Read More
Did you know that there are actually pay per click... Read More
It is really frustrating, is it not, to log into... Read More
If you've started using Adsense as a way to increase... Read More
Well I have several sites, some of them I apply... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Some folks may think that self-publishing began with the invention... Read More
Back in the old days of the Internet - in... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
When we launch a new product, we all hope it's... Read More
According to Andy Jones, a member of the Best Practices... Read More
Pay-Per-Click Advertising |