Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes.
Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in "content zones", rather than in "advertising zones", response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.
Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.
Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here
Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content.
One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.
Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you're the only expert who matters.
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit here
Email : here
efficient cleaning crew Northbrook ..As a blog or site owner, you can make some... Read More
If you've started using Adsense as a way to increase... Read More
Running a pay per click campaign can be a valuable,... Read More
Google announced in January 2005 significant changes in their popular... Read More
Have you received your check from Google? If you own... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Why do people search on search engines? Let's confess this... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
There's a lot of buzz around about how you can... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
There is no question that you can make some good... Read More
You may not realize it, but in the next few... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Earning more revenue from your website is the goal of... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Your probably reading this article because you use Google Adwords... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
Although I was marketing online since 1997 and was making... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
AdSense is one of the best ways to monetize your... Read More
You may already have heard of this method to get... Read More
A lot of affiliates are selling other people's products with... Read More
If you have been online for quiet some time you... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
cleaning lady near Wilmette ..Never mind the irritating, but effective, pop-up window. There is... Read More
Let's face it... Google Adwords is not the only source... Read More
We've received many emails from customers over the past several... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Do you know what is the most important question among... Read More
During conversations with web business professionals about pay-per-click search engines,... Read More
There is no doubting the success of Google's Adsense program.... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
There are various ways to purchase highly targeted advertising at... Read More
Looking back in time, I could still remember standing in... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
Google Adwords is a great tool! Careful use can lead... Read More
Google Adwords is a very good place to promote your... Read More
It's easy to overlook the basics of a strong AdWords... Read More
Here's a simple way to use "No Results, No Pay"... Read More
If you know anything at all about Internet marketing, then... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
First impressions affect your relationship with someone for life. In... Read More
What I find is a lot of marketers do have... Read More
So, you've tried all the marketing techniques you have read... Read More
The web has evolved into a complex "organism" which, to... Read More
Pay-Per-Click Advertising |