It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.
It sounds so easy. You join a programme, get a link, choose a couple of keywords, put up an ad and the money flows. Many have tried and many have failed.
Don't get me wrong, it's possible to make money this way and to be very successful. There are many people making $100's per day from their Adwords campaigns. But those that are successful don't follow the herd, they think for themselves.
As with all things in life the greater success is found on the 'road less travelled' which means if you do what everybody else is doing you will get the results that everybody else is getting. And the fact is that everybody else, or at least the majority, are trying maybe making a little money, getting disheartened and moving on to something else.
We need to be different.
So what does our average money maker do? First he goes to Click Bank and visits the 'Money & Employment' category and he selects one of the top 10 products. That is not bad strategy but maybe we should be a little different if we must sell in the making money online space then why don't we find excellent products that aren't available on Click Bank.
A little but a bit of work at Google will uncover a number of directories where we can find products to promote. Or better still why not find out who the top names are in the making money online space and search out their affiliate programs. Yanik Silver, Marlon Sanders & John Reese all operate their own affiliate programs & these guys also have excellent materials that will help you to sell their products.
But even better still we could target a totally different market. There are millions of people spending millions of dollars on things other than how to get rich products. Checkout these links to see what people are searching on this month.
http://www.google.com/press/zeitgeist.html
http://www.google.com/press/zeitgeist.html
http://www.google.com/press/zeitgeist.html
Once our Money Maker (MM) has selected the same product to promote as everybody else he then chooses the same keywords as everybody else to bid on at Google. He will type those words into the Keyword tool at Overture or into Adwords Analyzer. Then he will have a big list of the same keywords as everybody else promoting that product.
Do you think there might be a little competition for these keywords? You think those words might be expensive to bid on? You betcha.
What we need to do is think a little differently whatever market we choose there will be competition and if there is no competition it probably means that nobody is spending in this market. We need to think 'outside of the box'. We need to get inside the minds of the typical buyer of a product. We need to think what related problems they may be having what other things they will be searching for and we need to create our own keyword list.
Finally MM writes one ad, that will show for all his keywords. His ad describes the features of the product. We on the other hand will write an ad highlighting the benefits of the product. All those eyeballs will be attracted to our 'sizzle, not the sausage'. We will include a call to action.
We will have multiple ad groups separated out into themes, our ads will be relevant to the keywords in the group and we will have two ads for each group so we can see what works and what doesn't. We will test, test & test some more.
Our success will be found on the road less travelled.
There is still plenty of room in the Adwords pool as long as we are prepared to think for ourselves and not expect a free ride.
Copyright 2004 Darren Power
About The Author
Darren Power is the author of The Money Seed your step by step guide to making money online. You can pick up his free ebooks at http://www.google.com/press/zeitgeist.html. For further free resources related to this article visit http://www.google.com/press/zeitgeist.html.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareNo doubt you've heard the phrase "pay per click" before.... Read More
In order for your online business to succeed you must... Read More
As a blog or site owner, you can make some... Read More
"Todd" was keen to compete in one of the most... Read More
If you've been looking for an easy way to increase... Read More
If you are already running Adsense on your site, you... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
There are no guarantees in life, so I don't guarantee... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
The other day I was talking to one of my... Read More
Is it wise only to reley on traffic from the... Read More
One of the biggest threats to the continued growth of... Read More
On Friday, July 15th all Google advertisers got the email... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Over the years I have had many accounts with Adwords,... Read More
Internet technology offers vast opportunities to promote your business with... Read More
I had been using Google's Adsense program to generate some... Read More
Success with Google Adwords isn't quite as easy as some... Read More
Determining keywords is a critical step in web design. If... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
To be a successful affiliate marketer takes a ton of... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
I often get asked what the secret is to making... Read More
Antigo wedding limo ..An unfortunate byproduct of the pay per click advertising business... Read More
Why do some companies bid on keywords for products they... Read More
PPC advertising has many great benefits. First of all, you... Read More
There is a new advertising style from Google Adsense that... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
Click fraud is currently a major topic in online advertising.... Read More
By knowing the most expensive keywords on the internet, you... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
There are many forms of advertising nowadays. There's popups and... Read More
I had been using Google's Adsense program to generate some... Read More
Some folks may think that self-publishing began with the invention... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Working in research and development for a large infomercial company,... Read More
Your probably reading this article because you use Google Adwords... Read More
Web marketing has taken on many different shapes during the... Read More
One of the hottest crazes for online marketers is Adsense... Read More
The biggest stumbling block for most home business owners is... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
If you've started using Adsense as a way to increase... Read More
Google is probably one of the single most important revolutions... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Google's Adsense is one of the most powerful weapons in... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Pay-Per-Click Advertising |