We constantly receive phone calls from clients, prospective clients and reporters asking the same question ? what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, "Smart Pricing" was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sales, newsletter signup, etc. The example Google gave for Smart Pricing was that "a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras." While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system ? publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser's product or service. A true win-win-win.
About The Author:
Tommy Maric is the manager of TopPayingKeywords.com. TopPayingKeywords.com is designed to help webmasters maximize their profits using Google's Adsense? program. Through extensive research, TopPayingKeywords.com develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit http://www.toppayingkeywords.com
Contact:
877-TOP-WORD
(877-867-9673)
http://www.toppayingkeywords.com
Forbes magazine has reported that pay per click ad sales... Read More
One of the common issues that marketers face when using... Read More
Running a pay per click campaign can be a valuable,... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Why do people search on search engines? Let's confess this... Read More
Here are three Adsense Tips, together with the required HTML... Read More
You may not realize it, but in the next few... Read More
As my sites get more and more search engine traffic,... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
Despite what you may hear, the Google AdSense program is... Read More
What was once such a good thing is now a... Read More
As marketers and business owners, we're always looking for "the... Read More
Did you know that there are actually pay per click... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Pay per click search engine advertising is one of the... Read More
When you purchase visitors or "clicks" from a search engine,... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
When running ads on the AdWords network, one of the... Read More
Here's a feisty trick where you can profit from Adsense... Read More
Many people decide to spend a lot of money putting... Read More
Working in research and development for a large infomercial company,... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Let's face it... Google Adwords is not the only source... Read More
O'Hare Chicago prom limo ..When search engines pay website owners a percentage of the... Read More
The fairy tale existance of Google is starting to experience... Read More
There is no question that you can make some good... Read More
Lots of people say to make your ads blend in.... Read More
According to Andy Jones, a member of the Best Practices... Read More
These are simply advertisements related, in theory and often practice,... Read More
Hardly a day goes by without a forum posting in... Read More
Well I have several sites, some of them I apply... Read More
Some folks may think that self-publishing began with the invention... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
There is a new advertising style from Google Adsense that... Read More
Back in the old days of the Internet - in... Read More
You may not realize it, but in the next few... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
I recently made a critical mistake in my progression towards... Read More
If you are already running Adsense on your site, you... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
Did you know that you can make money from Google... Read More
So, you've tried all the marketing techniques you have read... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
Pay per click search engine advertising is one of the... Read More
There are good reasons why many webmasters and website owners... Read More
When running ads on the AdWords network, one of the... Read More
If you've started using Adsense as a way to increase... Read More
Pay-Per-Click Advertising |