Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit -
1. Design
First of all, decide how the layout of your ad will appear. Secondly, you should consider what you want to be included in the title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoid the expense of wasted clicks. Read through all the Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.
A fair proportion of internet surfers are still very experienced and click on adwords without even realising what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service in the first place.
2. Brainstorm
Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.
When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongst the others choose the one that sounds best and you should have a great sales pitch that won't break the bank.
3. Optimise
Do not go along with google's suggested cost per click. This is always far higher than necessary. Many advertisers do not understand that their click through rate affects their position to the same degree as how much they pay per click. For example, if you pay 5 cents per click for the phrase "page rank" and your competition pays 10 cents and achieves a click through rate of 0.5%, then in order to surpass this person in position you will only need to double your click through rate, to anything above 1%, whilst still only paying half of what they are Generally speaking, I would always recommend paying half of the google suggested figure for your clicks, the exception being if your business is in a highly competitive field in terms of adwords marketing use.
Now that you have your keywords and pricing in place, you should set your daily budget relatively low for a short time, allowing you to see how successfully this campaign is running, without risking too much money. Leave your campaign to run for a few days, and take good care to note which keywords are leading to sales or enquiries.
4. Experiment
You should continually monitor the performance of your keywords and Ad groups and try to change tiny details from time to time, perhaps one word here and there occassionally. Changing even one word can have an affect on the success of your campaign, either positively or negatively. If you find google disabling your ads because you are failing to obtain enough clicks then go back to brainstorming and generate another set of keywords and phrases which may work better for you.
Even if adwords are working supremely well for you, constant monitoring is important. If other people realise you are generating high profits then it is likely they will start to tap into your market. Continue to experiment with your campaigns to ensure you stay at the forefront of your field.
Lee Munson is the webmaster of http://www.info-sales.co.uk, your link building resource site offering lists of free directories and article submission sites.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareWhy do people search on search engines? Let's confess this... Read More
So you want to make money with Google Adsense? I... Read More
4. Write an attractive ad - you have a very... Read More
If you have multiple sites or multiple directories in your... Read More
If you are using pay per click advertising, I don't... Read More
Determining keywords is a critical step in web design. If... Read More
So You Want Big Profits From Your AdWords PPC Advertising?... Read More
As marketers and business owners, we're always looking for "the... Read More
Although the degree of increase varies among industry resources, a... Read More
With Google Ad Words . . .When a person searches... Read More
In private consultations with some Search Engine Optimizers I am... Read More
Some folks may think that self-publishing began with the invention... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Google Adwords is a very good place to promote your... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
It is really frustrating, is it not, to log into... Read More
So, you've tried all the marketing techniques you have read... Read More
If you haven't yet got a Google AdSense account for... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
ClickBank allows its merchants to sell many different types of... Read More
When you purchase visitors or "clicks" from a search engine,... Read More
Have you received your check from Google? If you own... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
Antigo wedding limo ..Google AdSense is a great way for webmasters to monetize... Read More
If you have multiple sites or multiple directories in your... Read More
Back in the old days of the Internet - in... Read More
One of the hottest ways to sell affiliate products is... Read More
One of the absolute best online marketing processes available to... Read More
With so many people trying to make money on the... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Lots of people would like to get their Web site... Read More
One of the common issues that marketers face when using... Read More
During conversations with web business professionals about pay-per-click search engines,... Read More
In private consultations with some Search Engine Optimizers I am... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
Do you want to get paid for posting ads on... Read More
One of the best kept secrets in today's affiliate marketing... Read More
Pay per click search engines are a great way to... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
So how do people find my website? This is by... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
Cost per click or pay per click is a common... Read More
Then most difficult aspect of marketing a new product or... Read More
The truth about Google's Adsense program is that it is... Read More
Most pay per click ads draw amazingly low click through... Read More
To be a successful affiliate marketer takes a ton of... Read More
When running ads on the AdWords network, one of the... Read More
Pay-Per-Click Advertising |