PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
1. Add Content
2. Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder is the owner of The Level Collection, an accessories store, offering: leather wristbands and leather cuffs for men & women.
Her email address is: leather wristbands and leather cuffs for men & women
Carrie has 3 years of experience in web marketing. She is the owner of various websites marketing products from software to clothing accessories.
executive chauffeured services Bradford .. Madison to Airport carNot getting the satisfaction you want from your AdWords account?... Read More
When you are running a Google AdWords campaign, it is... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Clickbank has been around for years and has earned an... Read More
One of the most popular forms of Internet advertising is... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
When running ads on the AdWords network, one of the... Read More
Many people decide to spend a lot of money putting... Read More
Here are three Adsense Tips, together with the required HTML... Read More
For those of you who haven't used a Pay Per... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
As you probably know, Google is the world largest search... Read More
Because of increasing competition that has led to higher advertising... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Google AdSense allows webmasters to dynamically serve... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Choosing to bid on the right keywords can be key... Read More
Pay per click (PPC) advertising can be a dream come... Read More
One of the common issues that marketers face when using... Read More
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
Running a pay per click campaign can be a valuable,... Read More
Google stands to lose millions if fraud continues. It is... Read More
The core principle of affiliate marketing is that the referring... Read More
Looking back in time, I could still remember standing in... Read More
O'Hare Chicago prom limo ..If you know anything at all about Internet marketing, then... Read More
There is a new advertising style from Google Adsense that... Read More
Web marketing has taken on many different shapes during the... Read More
What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
There are many forms of advertising nowadays. There's popups and... Read More
Google stands to lose millions if fraud continues. It is... Read More
Success with Google Adwords isn't quite as easy as some... Read More
As a blog or site owner, you can make some... Read More
The web has evolved into a complex "organism" which, to... Read More
No, this baby boom will certainly not swamp the Social... Read More
What are pay per click engines?Pay per click engines as... Read More
Choosing to bid on the right keywords can be key... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
As you probably already know, AdSense is revolutionizing the way... Read More
Ready for more tips on how to make your AdWords... Read More
In order for your online business to succeed you must... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Have you ever imagined what it would be like to... Read More
A lot of affiliates are selling other people's products with... Read More
In private consultations with some Search Engine Optimizers I am... Read More
In this age of speed dialing, T1 lines and other... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
If you've been looking for an easy way to increase... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
If you have multiple sites or multiple directories in your... Read More
Pay-Per-Click Advertising |