Why should you pay to get web site traffic, isn't SEO enough?
It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site?
Perhaps there's a clue in the last question.
What other options are there?
You have 3 basic choices to get traffic to your website:
1. You pay - using PPC, ezine ads, banners etc...
2. You borrow - constructing Joint Ventures and endorsed offers with partners
3. You grow your own - with natural search engine optimisation
So which is the best?
Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here: http://www.trackingandtesting.com/dystatic/TrafficGeneration.php
But why PPC?
You need PPC because you can:
* Control the flow of traffic to your website
* Target buying customers and those most likely to buy through correct keyword targeting
* Test different offers
The last benefit above is perhaps the most important. Remember a page on a website doesn't have to stay recorded online forever...
Just because you've completed your site in terms of the pages you want to add (although in truth you'll never be finished as you can continually add more related content), this does not preclude you from testing other pages...
The value of testing
Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don't have to know about it so don't be worried).
With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it.
You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.
You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.
Knowing what's not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away.
The Affiliate Advantage
When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package).
Affiliates can make your business explode overnight if you have done your homework and have the site converting well.
If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.
In summary
If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this:
"Feedback fast, feedback cheap"
Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end.
Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/benefits/payperperformancewebtraffic.html a>
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareAccording to Andy Jones, a member of the Best Practices... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
AdSense may be one of the fastest and easiest ways... Read More
Why should you pay to get web site traffic, isn't... Read More
One of the hottest crazes for online marketers is Adsense... Read More
For those of you who haven't used a Pay Per... Read More
As a blog or site owner, you can make some... Read More
There's tons of money to be made from the Google... Read More
Working in research and development for a large infomercial company,... Read More
If you are using pay per click advertising, I don't... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
How I Boosted My Monthly AdSense Profits from... Read More
Google's Adsense is one of the most powerful weapons in... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Let's face it... Google Adwords is not the only source... Read More
Because of increasing competition that has led to higher advertising... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Pay per click advertising is an on-going and growing arsenal... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Back in the old days of the Internet - in... Read More
To be a successful affiliate marketer takes a ton of... Read More
Antigo wedding limo ..Your online business will likely require more advertising than a... Read More
Some folks may think that self-publishing began with the invention... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
Looking back in time, I could still remember standing in... Read More
Pay per click search engines are a great way to... Read More
So, you've tried all the marketing techniques you have read... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
One of the common issues that marketers face when using... Read More
Many of us have websites and as a matter of... Read More
1: The ideal Google AdSense page should have great content... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
You got your website, you got your AdSense account, you... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
If you are using pay per click advertising, I don't... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
Choosing to bid on the right keywords can be key... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
Hi, my name is Darryl Power and I have been... Read More
One of the biggest threats to the continued growth of... Read More
Over the years I have had many accounts with Adwords,... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
Pay-Per-Click Advertising |