Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't SEO enough?

It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site?

Perhaps there's a clue in the last question.

What other options are there?

You have 3 basic choices to get traffic to your website:

1. You pay - using PPC, ezine ads, banners etc...

2. You borrow - constructing Joint Ventures and endorsed offers with partners

3. You grow your own - with natural search engine optimisation

So which is the best?

Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here: http://www.trackingandtesting.com/dystatic/TrafficGeneration.php

But why PPC?

You need PPC because you can:

* Control the flow of traffic to your website

* Target buying customers and those most likely to buy through correct keyword targeting

* Test different offers

The last benefit above is perhaps the most important. Remember a page on a website doesn't have to stay recorded online forever...

Just because you've completed your site in terms of the pages you want to add (although in truth you'll never be finished as you can continually add more related content), this does not preclude you from testing other pages...

The value of testing

Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don't have to know about it so don't be worried).

With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it.

You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.

You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.

Knowing what's not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away.

The Affiliate Advantage

When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package).

Affiliates can make your business explode overnight if you have done your homework and have the site converting well.

If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.

In summary

If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this:

"Feedback fast, feedback cheap"

Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end.

Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/benefits/payperperformancewebtraffic.html

executive chauffeured services Bradford .. Madison to Airport car

In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.

Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.

Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.

An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.

The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.

Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.

A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.

Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.

Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.

Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.

Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.

Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.

Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.

More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.

Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.

Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.

UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.

Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.

Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Pay Per Performance Web Traffic

Pay-Per-Click Advertising