Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.
But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.
#1) Choose Relevant Keywords
While this SEEMS obvious, you'd be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can't see it from a searcher's point of view).
So for example if you're selling an e-book on how to make money buying foreclosures, don't bid on keywords related to stock trading. Yes, these both have 'money' in common but that is a WIDE net to cast - and a huge waste of your money.
Even when you bid on a keyword - make sure the description not only fits the keyword but matches what the searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.
You'll not only NOT make the sale - but you'll be making a non-customer for life, even IF they would have eventually bought your product.
#2) Choose Lots of Low-Cost Keywords
Unless you're Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on the keyword 'diet'. That's ok, you don't have to.
Think niche with your keywords and you'll find lots of low-cost related keywords - sometimes with absolutely no competition.
Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:
100 searches x 300 keywords = 30,000 searches and possible hits a month.
How do you find these low-cost keywords?
Use the keyword selection tool provided by most ppc engines to look up a main keyword. Then start from the bottom up to pick out related, low volume (less than 1000 searches a month) keywords.
Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.
#3) Use Your Keywords In Your Title or Your Description or Both
Using your keyword in the description can double your click throughs, which means more interested prospects visiting your website.
You want the visitor to click on your link, only if they are really interested. Including your keyword in the title or description is a great way to weed out the tire-kickers from the sincere customers.
It reinforces the idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.
So those are several tips to helping you choose the right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!
Kathryn O'Neill is contributing writer for pay per click advertising, a website helping you get the most for your pay per click dollars.
For more pay per click tips, reviews, and ppc savings, visit pay per click advertising
executive chauffeured services Bradford .. Madison to Airport carGoogle AdSense is easy to install on a web page... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
Without tracking, your online advertising is just a shot in... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Here's a simple way to use "No Results, No Pay"... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Most pay per click ads draw amazingly low click through... Read More
Google's AdSense program is one of the best, if not... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Choosing the right price for your digital products is one... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
If you know anything at all about Internet marketing, then... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
Did someone tell you you can make money easily with... Read More
Pay per click marketing is one of the simplest and... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
Google's Adsense is one of the most powerful weapons in... Read More
Web marketing has taken on many different shapes during the... Read More
As you probably know, Google is the world largest search... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Click fraud has become a major problem for online marketers.... Read More
How much revenue do you generate from Google Adsense?Recently there... Read More
Hardly a day goes by without a forum posting in... Read More
One of the common issues that marketers face when using... Read More
O'Hare Chicago prom limo ..Are Small PPC Search Engines Really Worth The Effort? The... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
So You Want Big Profits From Your AdWords PPC Advertising?... Read More
One of the absolute best online marketing processes available to... Read More
Choosing to bid on the right keywords can be key... Read More
Google AdSense allows webmasters to dynamically serve... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
Here's a feisty trick where you can profit from Adsense... Read More
It may seem to be a very expensive way of... Read More
As marketers and business owners, we're always looking for "the... Read More
One of the biggest threats to the continued growth of... Read More
Then most difficult aspect of marketing a new product or... Read More
Although the degree of increase varies among industry resources, a... Read More
Sure you can. If you will learn how many other... Read More
Google Adwords is a very good place to promote your... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
First, go to google and type "dan kennedy" into the... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Pay Per Click advertising has been around a few years... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
In order for your online business to succeed you must... Read More
In this age of speed dialing, T1 lines and other... Read More
So you want to make money with Google Adsense? I... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
Pay-Per-Click Advertising |