Home
>
Pay-Per-Click Advertising
>
PPC Search Engines Revealed - 5 Things You Need to Know

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. Once you know how pay per click advertising works, you will be able to utilize this affordable advertising tool to increase your website traffic.

Tip #1 - PPC Search Engines

Also known as pay per click, these networks allow websites to place ads on their search pages targeting a particular keyword or keyword phrase. The website owner does not have to pay for the advertising unless a visitor actually clicks on the ad and is taken to their web page. Because of this, these search engines and advertisements are known as pay per click because you only pay when someone clicks on the ad.

Tip #2 - Bidding for Advertisements

Generally, when it comes to PPC advertising, you will submit your maximum bid for advertising based on the keywords you are interested in advertising for. You will then be listed on the search page when your particular keyword or keywords are searched for. However, where you rank in the bidding process will depend on whether you were the highest bidder, second highest bidder, and so on and so forth. For this type of marketing campaign it is important that you are close to the top, at least within the top four, so keep this in mind when bidding.

Tip #3 - Choosing a PPC Search Engine

Many search engines offer PPC advertising, but to get the most exposure you will obviously want to advertise with the larger, more popular ones. You can do some research online to find out which are the best and then submit your bid for the keywords you are interested in buying advertising for. Remember, the bidding process is more competitive with the larger search engines, so keep this in mind.

Tip #4 - Click Fraud

Since you pay per click with this type of advertising, you can run into a situation known as click fraud. This happens when your competitors click on your ad as many times as possible in order to run your account dry. This eats up your advertising budget and does not allow you to reach people who are really interested in what you are selling. If you suspect this is happening, inform the PPC search engine immediately as there are things that can be done to help you.

Tip #5 - Keywords

So you know the keywords that are the most used to search for your product, however they are really popular and you find yourself entering a bidding war on a small budget. Do not do this. Instead, switch to cheaper keywords. You will still get many hits and you won't deplete your budget.

Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at increase search engine traffic

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

PPC Search Engines Revealed - 5 Things You Need to Know

Pay-Per-Click Advertising