MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search.

Microsoft recently announced that it is launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Smart marketers are probably already planning how they might justify advertising their products or services in Singapore to get a taste of the new service. The service's introduction into Canada, the UK, and the US may very well come before the end of 2005.

The new MSN advertising program has been long awaited. MSN is Microsoft's leading website property, and perhaps the web's most visited "portal" (website with both search and content such as news) after Yahoo! MSN's search engine accounts for one in five web searches, putting it in third place behind Google and Yahoo!

Search engine advertising mostly a two-player game Currently, MSN shows advertising that comes from Overture, the web's largest online advertising network in terms of revenue. Overture was bought by Yahoo! a number of years ago. Since Yahoo! is the direct competitor of MSN in every way, plenty of people have been wondering why MSN didn't take its advertising program in-house long ago. It seems especially strange considering that even Lycos, whose search engine now accounts for a small fraction of total web searches, has its own advertising network.

In many minds, the fact that Microsoft would go to Overture only demonstrated how excellent an online advertising program Overture was, and just how hard it really is to set one up. Before going to Overture, MSN was getting advertising from LookSmart, an advertising network that does not own any websites that compete with Microsoft properties in any big way. Even before it had lost its largest advertising outlet, LookSmart was widely seen as a subpar second-tier engine, in a category with FindWhat or even Kanoodle. The fact that LookSmart had seemingly squandered a chance to make inroads into an online advertising market dominated by two big players cast a lot of doubt on whether there would ever be a serious challenger to Google Adwords and Overture.

What Microsoft's new advertising network means for the future Will the new MSN advertising network succeed where so many have failed? Or will it become a bloated, relatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)

There's a very good reason to believe that the new advertising program bears the seeds of its own destruction, thanks to a typically Microsoftian act of overreaching and obliviousness to public opinion. That bad seed is the same bad seed that has spoiled the fruits of so many internet marketing labors: behavioral and demographic targeting, which always seems to disagree with some people's stomachs, no matter how delicately it is arranged in the bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like the rest of the web dev. community. At least you didn't have to sit through five minutes of flash animation to read this.)

Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?

Microsoft's press release announcing the new MSN advertising program is also worth reading if you're that into this.

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them. Website: http://www.upmarketcontent.com

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

O'Hare Chicago prom limo ..