How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?

If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!

So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!

So, let's get started increasing web site traffic, shall we?

PAY PER CLICK SEARCH ENGINES

This is one of the most obvious and misused traffic generating strategies on the web. If implemented properly, this can be a profitable way to get laser targeted traffic to any web site.

If you are just starting a web site, then this is where you need to start generating traffic. There are two reasons for this: the first, you will get immediate targeted traffic and secondly, paid traffic is predictable. You will be able to count on this traffic while you develop your free traffic strategies and implement them.

If you already have a site that is not doing well, then paid advertising is a great way to increase web site traffic immediately and start making sales. Our goal is to make sales profitably, and the following guidelines will help you do that.

KEYWORD RESEARCH

The key to successful paid advertising is developing a large number of highly targeted and relevant keywords. Keyword research will make or break your paid advertising campaign. There are a number of tools that can help in developing a list of keywords; I have mentioned a few below:

Overture's keyword search tool - This is a free tool that can be found at inventory.overture.com. There is NO http or www just inventory.overture.com

Wordtracker - Wordtracker costs a few dollars to use but it is a great tool. word tracker

Adword Analyzer - This is my personal favorite because it provides the most information and I use it everyday. word tracker

You need to develop a short list of about 100 keywords for your ad. You will eventually build this list into about 1000 but 100 is a good place to start.

SET UP YOUR ADS ON GOOGLE ADWORDS

Now that we have our keywords, you need to set up an account with Google Adwords. The reason we want to start with Google is they will produce the most traffic and we can test ads. We will discuss testing a little later, because right now I want to focus on setting up our ads.

This is NOT rocket science, just follow these easy steps:

1. Pick the countries and language that you want the ads to run in. I usually select the U.S and Canada with English as the language.
2. Now it is time to write the ad itself! With Google you are limited on space so make every word count. You will need to write a headline and two lines describing your ad.
a. Headline - This must be an attention grabber and it is critical that you include your keyword. I have also found that placing the headline in the form of a question helps with your click - through rate.
b. Description - Briefly describe what it is you are selling and explain how the reader will benefit from your product or service. You need to include your keyword in the description as well. (Some keyword phrases are awkward and trying to use them in the context of the ad is hard. Don't get frustrated by trying to make it work. If the keyword flows naturally in the ad, then use it!)
3. The next step is adding your keywords and keyword phrases. Google Adwords allows you to enter keywords 3 different ways:
a. Broad Match - A broad match will trigger your ads anytime one of your keywords is within a search. So if your keyword is "golf" and someone searches for "the best golf club" then your ad will be triggered. Broad match will deliver the least amount of targeted traffic and is not highly recommended.
b. Phrase Match - To enter your keyword as a phrase match you need to put quotations around the keyword like "golf equipment". This is a slightly more targeted way to get traffic.
c. Exact Match - Exact match keywords are the most targeted and they are entered with brackets, like [golf equipment]. The only way your ad will be triggered is by someone typing in the exact keyword you are bidding on. In our example, if someone typed in "golf equipment" then your ad will show up as a sponsored ad. This is the most effective way to get targeted traffic to your site!
4. Now it is time to test your ads! You need to write two ads for every ad campaign you have. Only make slight differences in the two ads, just change one word for example. Let the ads run for about 500 impressions and then see which one gets the highest CTR (click through rate). When you have determined which ad is the best, then change the ad slightly and run another ad to see if you can make it better. Always keep trying to produce better pulling ads, because Google Adwords will reward you for a high CTR.
5. The last step is setting your bid price for your ad campaign. I suggest a little trick that will help your conversion. Bid your keywords to get into first position and let your ads run in first position for a few hours or up to one day. Then reduce your bid price to place yourself somewhere in the top 8 ads. This will help your CTR and you will get a higher position for less money per click!

Once you have some proven ads that are pulling in the profits then start placing them on the other Pay per Click Search Engines. Always start with Google Adwords because they are the only company that will allow you to test ads.

Let's recap our list of things needed to effectively run a PPC (Pay per Click) campaign:

1. Build a good keyword list.
2. Write effective headlines and descriptions.
3. Test your ads trying for a higher and higher CTR.
4. Monitor profitability!
5. Take proven ads and expand your paid advertising to other companies.

If you will follow these simple steps, I guarantee that you will increase web site traffic and drive more targeted leads to your site than you could ever imagine. These targeted, ready to buy customers will convert your products into cash. Just remember that this is a business like any other business and tracking your ad effectiveness and profitability is vital to your internet success!

- Mark Williams?

Mark Williams can show you the way to increase website traffic and get more out of your new or existing site. He has researched and reviewed hundreds of marketing gurus and traffic techniques. You can get more traffic tips, strategies, techniques at:
word tracker

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

O'Hare Chicago prom limo ..