On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.
So we've decided to give you a heads up on what you can be expecting in the future, how you can expect these new changes to effect your advertising efforts, and what you should be doing to make sure that you can compete after they've been implemented.
First, here is a brief summary of the changes so you understand what exactly is going on:
1. Keywords will simply be active or inactive, instead of Normal, in trial, on hold, disabled.
2. There will be a minimum bid for each of your keywords based on the keyword's Quality Score which, in turn, will be based on your ad's click-through rate. The higher-relevant, more targeted, ads will have higher Quality Scores and lower minimum bid amounts. The less-relevant and less-targeted keywords and ads will have higher minimum bids. Now the difference from Google's old way of doing things is that you can now activate your keywords no matter what. Before, it was up to Google. They would simply place your keywords on hold, and you didn't have a choice, but try to optimize your ad. Now, you can get that keyword to run, regardless of its quality score?but you'll have to pay a much higher price per click.
What does all of this mean for the advertiser? Well, it means a few things, and it would be foolish to say that these changes were all good. They are definitely all good for Google, and that is to be expected.
1. Google says that they believe these changes will result in higher-quality ads. Maybe this is true, and maybe it's not. What is true is that the educated advertisers will save money under the new rules. People that know how to group ads and get higher CTR's will have to pay less for the same ad rank as those advertisers that do not know such techniques. That's a good thing for small advertisers who spend time organizing their Adword accounts.
2. But? on the flip side, it also means that big advertisers with big budgets can now come in and write ineffective ads and get good placement. Notice above, we didn't say that this change was all necessarily good for small advertisers. What is true is that small advertisers will have to become more educated to compete. Big advertisers care about branding. They want to have the number 1 ad slot, and most of the time, they don't really care what it costs. Now, in the old days, if their ad wasn't getting clicks, the ad simply wouldn't get shown (good for the small advertiser). But now, they can just pay more to have their ad shown. This was a good move by Google to get a lot more money in their pocket.
3. Conversion rate becomes the key. If your site converts, you can afford to pay more per click, in turn, you can compete. If your site doesn't convert, you'll be eliminated by the big advertisers and/or the smart advertisers. That's the bottom line. The first step is not getting the traffic to your site like so many teach. But conversely, it's getting your site in a position to support the clicks.
Here are 3 action steps you can work on to make sure that you will be competing in the Adwords game for some time to come. We realize that each of these steps can be broken down into months of work, but don't let yourself get caught up in too many details. Just focus on these three things before you start getting too in depth with changing your Adwords accounts around, give each of them a quick rehaul, and make sure you know your numbers.
1. You need to get educated and learn the system. Grouping keywords, writing good ads, keyword selection, it's all equally important and will play a large role in the future of your Adwords campaign.
2. You'll also need to get your site converting well enough to support these clicks. Otherwise you'll lose money very quickly. The formula is [number of sales made / visitors to your site]. On the internet you should realistically be aiming for about 1%.
3. Finally, you need to determine the visitor value of your site. This will tell you how much you can afford to bid on clicks. The formula is [dollars made by your site / visitors to your site]. Plan on bidding about 50% of your site's visitor value.
So, in summary, if you want to compete in the Adwords marketplace in the future, you need to take action, actively monitor your account, and know your numbers. Your goal is to run a profitable business. If you focus on the three action steps above you'll know your place in the market, you'll be ready to compete, and you'll make money using the new Adwords system.
John Rooney and David Nevogt are well known ebook authors that focus on internet-based niche selling. If you have a website that is not performing or you want to learn how to frame a profitable business around an online product, subscribe to the newsletter at http://www.ebooksaleskit.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareAs my sites get more and more search engine traffic,... Read More
Why do people search on search engines? Let's confess this... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Although the degree of increase varies among industry resources, a... Read More
Many people decide to spend a lot of money putting... Read More
Have you ever imagined what it would be like to... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
"I don't need the Internet to advertise - I'm a... Read More
Why should you pay to get web site traffic, isn't... Read More
Pay per click advertising is an on-going and growing arsenal... Read More
Advertising on the Internet has always been a bit of... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
Despite what you may hear, the Google AdSense program is... Read More
Here's a simple way to use "No Results, No Pay"... Read More
The web has evolved into a complex "organism" which, to... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
In order for your online business to succeed you must... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
First, go to google and type "dan kennedy" into the... Read More
Pay per click (PPC) advertising can be a dream come... Read More
They are calling him the million dollar man. Jason Calacanis... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
"Todd" was keen to compete in one of the most... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
Antigo wedding limo ..Not long ago, Forbes magazine has reported that pay per... Read More
It is really frustrating, is it not, to log into... Read More
The truth about Google's Adsense program is that it is... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
1: The ideal Google AdSense page should have great content... Read More
The fairy tale existance of Google is starting to experience... Read More
Imagine if you could advertise ONLY to people who have... Read More
The Mechanism First a brief glossary of terms: Adwords: The... Read More
There's tons of money to be made from the Google... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Hi, my name is Darryl Power and I have been... Read More
There are no guarantees in life, so I don't guarantee... Read More
For those of you who haven't used a Pay Per... Read More
A lot of affiliates are selling other people's products with... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
One of the best kept secrets in today's affiliate marketing... Read More
First of all, you know as well that Google is... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
When Google introduced their new Adsense revenue sharing program, people... Read More
If you are using pay per click advertising, I don't... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Once you venture into the world of Pay Per Click... Read More
Although I was marketing online since 1997 and was making... Read More
If you know anything at all about Internet marketing, then... Read More
One of the biggest threats to the continued growth of... Read More
Pay-Per-Click Advertising |