By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.
The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive "free" traffic. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. A second way to drive traffic is through online advertising.
With regards to advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword "painting" ($0.20 keyword), and sending visitors to your site about the related topic "home remodeling" ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.
Likewise there are many opportunities to run banner and other ads through online advertising networks to drive traffic to your website. These ads can run on both "painting" and "home remodeling" websites. The cost of CPM (cost per impression) advertising typically does not reflect the price of the keywords. That is, a banner ad on a "painting" website typically costs the same as a banner ad on a "home remodeling" website. This sharply contrasts the price of PPC advertising on search engines which vary widely based on the keyword.
There are two other ways to profit from knowing the most expensive keywords. The first doesn't even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine's home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.
Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses ? businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging.
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com
taxi from O'Hare Bismarck .. Lockport Chicago limo O’HareThere are various ways to purchase highly targeted advertising at... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Google AdWords is a great tool for driving traffic to... Read More
Google Adsense is a hot topic in the Internet Marketing... Read More
You probably have already heard about the new marketing tool... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
Pay per click search engines are a great way to... Read More
As an AdSense sponsoring web site, your goal is to... Read More
AdSense may be one of the fastest and easiest ways... Read More
As the dust settles and the excitement caused by Google's... Read More
Pay per click or search engine optimization, which one should... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
A ClickBank merchant account allows you to define and sell... Read More
As you probably already know, AdSense is revolutionizing the way... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
Web marketing has taken on many different shapes during the... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
Webmasters have a revolutionary new method of collecting income from... Read More
Earning more revenue from your website is the goal of... Read More
Here are three Adsense Tips, together with the required HTML... Read More
"Todd" was keen to compete in one of the most... Read More
You may already have heard of this method to get... Read More
One of the absolute best online marketing processes available to... Read More
One of the biggest threats to the continued growth of... Read More
Granger Lincoln Stretch limo rentals .."I don't need the Internet to advertise - I'm a... Read More
Google's AdSense program is probably the best affiliate program on... Read More
If you have been online for quiet some time you... Read More
Imagine if you could advertise ONLY to people who have... Read More
There are a variety of advertising options available to online... Read More
You may not realize it, but in the next few... Read More
In order for your online business to succeed you must... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Do you know what is the most important question among... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
There are no guarantees in life, so I don't guarantee... Read More
To be a successful affiliate marketer takes a ton of... Read More
By using this tutorial you will learn how to increase... Read More
Looking back in time, I could still remember standing in... Read More
Why do some companies bid on keywords for products they... Read More
Google stands to lose millions if fraud continues. It is... Read More
Click fraud has become a major problem for online marketers.... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
Some folks may think that self-publishing began with the invention... Read More
No matter how hard you work to optimize your page,... Read More
Lots of people say to make your ads blend in.... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
Pay-Per-Click Advertising |