4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.
5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."
Weak verbs seem abstract and impersonal. They tend to be long words: "employ," "postpone," "construct."
Here's a comparison of weak and strong verbs:
Weak verbs
Inform
Reduce
Indicate
Modify
Endeavor
Desire
Strong Verbs
tell, say
cut
show
change
try
want
Next time you visit the grocery store look at some of the headlines of popular magazines ie Cosmopolitan Magazine. They spend millions of dollars researching words which will attract readers. By using strong verbs in your ads your visitor will be more inclined to take action.
6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense"
7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a smaller daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.
8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.
9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.
10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz:
http://www.isitebuild.com/cgi-bin/a/t.cgi?adtracker
This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.
When you have created a winning ad (high CTR) adjust the landing page of your web site until you convert the visitors into buyers.
By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.isitebuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles. http://www.isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com
executive chauffeured services Bradford .. Madison to Airport carPTRE stands for Paid To Read Email programs. Online companies... Read More
Why do some companies bid on keywords for products they... Read More
One of the best kept secrets in today's affiliate marketing... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
I often get asked what the secret is to making... Read More
Has anyone else noticed a disturbing pattern in your pay-per-click... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
By knowing the most expensive keywords on the internet, you... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
A ClickBank merchant account allows you to define and sell... Read More
There's tons of money to be made from the Google... Read More
The core principle of affiliate marketing is that the referring... Read More
It's easy to overlook the basics of a strong AdWords... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
There is no question that you can make some good... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
By using this tutorial you will learn how to increase... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
One of the hottest ways to sell affiliate products is... Read More
If you are using pay per click advertising, I don't... Read More
Google's Adwords service has brought success to many businesses by... Read More
AdSense may be one of the fastest and easiest ways... Read More
1: The ideal Google AdSense page should have great content... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
O'Hare Chicago prom limo ..There are good reasons why many webmasters and website owners... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Lots of people say to make your ads blend in.... Read More
You have a web site ready for action. Your product... Read More
Lots of people would like to get their Web site... Read More
There are no guarantees in life, so I don't guarantee... Read More
PPC advertising has many great benefits. First of all, you... Read More
In this age of speed dialing, T1 lines and other... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
By using this tutorial you will learn how to increase... Read More
As an AdSense sponsoring web site, your goal is to... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
If you have multiple sites or multiple directories in your... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Pay Per Click advertising has been around a few years... Read More
Have you received your check from Google? If you own... Read More
Businesses are starting to look closely at the long-term benefits... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Then most difficult aspect of marketing a new product or... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
One of the absolute best online marketing processes available to... Read More
One of the hottest ways to sell affiliate products is... Read More
Let's face it... Google Adwords is not the only source... Read More
Pay-Per click fraud dates back even from the time when... Read More
Pay-Per-Click Advertising |