Home
>
Pay-Per-Click Advertising
>
How to Beat Your Rivals on Google AdWords

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..

1. Always specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won't be shown to people who include free in their search and you won't have to pay for visitors who have no intention of spending any money!

2. Bid on AS MANY relevant keywords as possible. If you're only bidding on a dozen keywords then you're probably bidding on the same ones as all your rivals and you'll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you'll be able to get high up the results very cheaply. Of course, these less common keywords get searched for less often and will therefore bring in less visitors, but because you're paying less, these visitors are potentially more profitable.

3. Try to split your keywords into groups of similar words and then create a separate campaign for each group. In each campaign you can reword your ads so that they are exactly relevant to those keywords. This will dramatically improve the click-through rate. If you Ad contains any of the exact words which the person searched for, then it makes those words bold, and they are more likely to be clicked on. So make sure that each campaign's advert is very closely relevant to the keywords/phrases you bid on.

4. The higher your click-through rate (CTR), the higher you ad will be shown. Even if you are bidding less money than the person above you, if your ad gets a higher CTR Google will show yours higher. If your ad does not get at least 0.5% CTR, google will disable your ad; so do not bid on keywords that are not directly relevant to your adverts!!

5. For every keyword or phrase you bid on, you should also bid on "keyword" and [keyword]. Putting the keyword or phrase into "inverted commas" means that your ad will show any time someone searches for that word/phrase as part of a search with other terms included, putting it in [square brackets], means that your ad will show when someone searches for that phrase and NOTHING else. Google prioritises ads that are closely targeted to what people have searched for, so this will help you get higher up the results.

6. Always run at least two, differently worded, ads for each campaign. Google will automatically show both adverts alternatively, and you can then see which advert gets a higher CTR (i.e. which ad people are more likely to click on). When you've had a good number of clicks you can decide which advert is most effective and delete the less effective one. Then create a new second advert and see if you can get a higher CTR with a different type of wording. This way you are constantly improving the wording on your adverts to make them as attractive and effective as possible.

Steven is part of london web designer Cleartide's team in charge of managing london web designer and london web designer - They specialise in web design, development and strategy.

taxi from O'Hare Bismarck .. Lockport Chicago limo O’Hare

In The News:

You can reset your internet router remotely if you're not home when your power goes out. Kurt "CyberGuy" Knutsson explains how this can be done.

The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.

Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.

Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.

Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.

UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.

How to Beat Your Rivals on Google AdWords

Pay-Per-Click Advertising