If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
How It Works
To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.
By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.
When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.
Applying The Headline
When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.
One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale". Do you see the difference between the two headlines and how specific the second one was?
Applying The Description
As far as the description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.
Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked the second description!
The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.
On the other hand, the second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".
To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.
About The Author
Rich Hamilton, Jr is the CEO/President of http://www.elitesmarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.elitesmarketing.com.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareYou may not realize it, but in the next few... Read More
Your probably reading this article because you use Google Adwords... Read More
First impressions affect your relationship with someone for life. In... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Have you ever imagined what it would be like to... Read More
One of the absolute best online marketing processes available to... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
One of the common issues that marketers face when using... Read More
Forbes magazine has reported that pay per click ad sales... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
A large part of Google's multi-billion dollar annual turnover comes... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Have you heard the saying, "planning is everything?" Perhaps there... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
If you have been online for quiet some time you... Read More
If you have multiple sites or multiple directories in your... Read More
Why should you pay to get web site traffic, isn't... Read More
So, you've tried all the marketing techniques you have read... Read More
Hey, wait a minute. You can't have popups on the... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
By using this tutorial you will learn how to increase... Read More
There is no question that you can make some good... Read More
AdSense is one of the best ways to monetize your... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
1: The ideal Google AdSense page should have great content... Read More
Antigo wedding limo ..What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
I recently made a critical mistake in my progression towards... Read More
By using this tutorial you will learn how to increase... Read More
How?Dead easy.I implemented this tactic myself yesterday on one of... Read More
First impressions affect your relationship with someone for life. In... Read More
One of the absolute best online marketing processes available to... Read More
Web marketing has taken on many different shapes during the... Read More
Pay per click search engine advertising is one of the... Read More
Over the years I have had many accounts with Adwords,... Read More
Your probably reading this article because you use Google Adwords... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Did someone tell you you can make money easily with... Read More
Sure you can. If you will learn how many other... Read More
Most pay per click ads draw amazingly low click through... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Did you know that there are actually pay per click... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
At first glance, Pay Per Click advertising seems to be... Read More
These are simply advertisements related, in theory and often practice,... Read More
AdSense may be one of the fastest and easiest ways... Read More
Pay-Per-Click Advertising |