As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
The Google Adwords platform allows you to select four matching options:
Broad Match
Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let's look at an example.
Assume I am selling travel writing diaries and using "travel journals" as my keyword phrase. Any time a person enters any combination of "travel" and "journals" in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.
Broad match isn't necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the "browsing" surfers will convert well.
Phrase Match
Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for "travel journals", my ad would appear when someone search for a phrase with "travel journals" in it, but not "journals travel". To use phrase match for keyword phrases, you simply place quotation marks around them.
Exact Match
Exact match is?exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for "travel journals" and nothing else, I will use the exact match. To select the exact match option, simply place brackets ("[]") around the keyword phrase.
Negative Match
No, the negative match option doesn't involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for "Amazon travel journals". I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.
The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
detailed home cleaning Park Ridge ..Blame GameNearly anyone and everyone involved with search engine optimization... Read More
Earning more revenue from your website is the goal of... Read More
Why do some companies bid on keywords for products they... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
If you haven't yet got a Google AdSense account for... Read More
As a blog or site owner, you can make some... Read More
There are no guarantees in life, so I don't guarantee... Read More
My first real foray into Internet Marketing was a Pay... Read More
Most pay per click ads draw amazingly low click through... Read More
Pay-Per click fraud dates back even from the time when... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Did someone tell you you can make money easily with... Read More
They are calling him the million dollar man. Jason Calacanis... Read More
A well-oiled pay-per-click search engine campaign can land hundreds of... Read More
Sure you can. If you will learn how many other... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
It seems at the moment that everybody is telling you... Read More
As my sites get more and more search engine traffic,... Read More
It may seem to be a very expensive way of... Read More
According to Andy Jones, a member of the Best Practices... Read More
Many people decide to spend a lot of money putting... Read More
Google is probably one of the single most important revolutions... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
Examining the failures of the web content design of many... Read More
So you want to make money with Google Adsense? I... Read More
express cleaning service Des Plaines ..So how do people find my website? This is by... Read More
Have you received your check from Google? If you own... Read More
Many people decide to spend a lot of money putting... Read More
The other day I was talking to one of my... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
A "dollar and a dream," is all you need said... Read More
There are a variety of advertising options available to online... Read More
It's easy to overlook the basics of a strong AdWords... Read More
Is it wise only to reley on traffic from the... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
Choosing to bid on the right keywords can be key... Read More
The cycle of affiliate programs and money making ventures goes... Read More
Where are your ads being displayed?The Untold Secret Of Pay... Read More
Many of us have websites and as a matter of... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
Google Adwords is a great tool! Careful use can lead... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
Examining the failures of the web content design of many... Read More
You may not realize it, but in the next few... Read More
There are good reasons why many webmasters and website owners... Read More
Did you know that you can make money from Google... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
When we launch a new product, we all hope it's... Read More
Pay-Per-Click Advertising |