As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
The Google Adwords platform allows you to select four matching options:
Broad Match
Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let's look at an example.
Assume I am selling travel writing diaries and using "travel journals" as my keyword phrase. Any time a person enters any combination of "travel" and "journals" in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.
Broad match isn't necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the "browsing" surfers will convert well.
Phrase Match
Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for "travel journals", my ad would appear when someone search for a phrase with "travel journals" in it, but not "journals travel". To use phrase match for keyword phrases, you simply place quotation marks around them.
Exact Match
Exact match is?exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for "travel journals" and nothing else, I will use the exact match. To select the exact match option, simply place brackets ("[]") around the keyword phrase.
Negative Match
No, the negative match option doesn't involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for "Amazon travel journals". I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.
The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HarePay per click (PPC) advertising can be a dream come... Read More
If you know anything at all about Internet marketing, then... Read More
I often get asked what the secret is to making... Read More
Pay-Per click fraud dates back even from the time when... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Pay per click search engine advertising is one of the... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Is it wise only to reley on traffic from the... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
1: The ideal Google AdSense page should have great content... Read More
Did someone tell you you can make money easily with... Read More
Google is probably one of the single most important revolutions... Read More
Google AdSense is easy to install on a web page... Read More
Many of us have websites and as a matter of... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
The fairy tale existance of Google is starting to experience... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
The web has evolved into a complex "organism" which, to... Read More
By using this tutorial you will learn how to increase... Read More
Your online business will likely require more advertising than a... Read More
What I find is a lot of marketers do have... Read More
Antigo wedding limo ..To be a successful affiliate marketer takes a ton of... Read More
Submitting your website to the Search Engines today may seem... Read More
You may not realize it, but in the next few... Read More
It is really frustrating, is it not, to log into... Read More
Hi, my name is Darryl Power and I have been... Read More
Google's Adwords service has brought success to many businesses by... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
When Google introduced their new Adsense revenue sharing program, people... Read More
First of all, you know as well that Google is... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
It seems to be a phenomenon. You try Google AdWords... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
No, this baby boom will certainly not swamp the Social... Read More
In the mid 1990's websites used to earn income by... Read More
One of the common issues that marketers face when using... Read More
Clickbank has been around for years and has earned an... Read More
Then most difficult aspect of marketing a new product or... Read More
Introduction:Of all the important decisions that go into a successful... Read More
Google announced in January 2005 significant changes in their popular... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
With so many people trying to make money on the... Read More
Why should you pay to get web site traffic, isn't... Read More
Pay-Per-Click Advertising |