As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
The Google Adwords platform allows you to select four matching options:
Broad Match
Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let's look at an example.
Assume I am selling travel writing diaries and using "travel journals" as my keyword phrase. Any time a person enters any combination of "travel" and "journals" in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.
Broad match isn't necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the "browsing" surfers will convert well.
Phrase Match
Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for "travel journals", my ad would appear when someone search for a phrase with "travel journals" in it, but not "journals travel". To use phrase match for keyword phrases, you simply place quotation marks around them.
Exact Match
Exact match is?exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for "travel journals" and nothing else, I will use the exact match. To select the exact match option, simply place brackets ("[]") around the keyword phrase.
Negative Match
No, the negative match option doesn't involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for "Amazon travel journals". I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.
The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
executive chauffeured services Bradford .. Madison to Airport carWho Else Wants To Maximize Their Google Adwords... Read More
Lots of people say to make your ads blend in.... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
If you are already running Adsense on your site, you... Read More
When you are running a Google AdWords campaign, it is... Read More
Do you know what is the most important question among... Read More
For those of you who haven't used a Pay Per... Read More
Pay per click search engine advertising is one of the... Read More
As the dust settles and the excitement caused by Google's... Read More
There is no doubting the success of Google's Adsense program.... Read More
Some folks may think that self-publishing began with the invention... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
According to Andy Jones, a member of the Best Practices... Read More
Web marketing has taken on many different shapes during the... Read More
You may already have heard of this method to get... Read More
The fairy tale existance of Google is starting to experience... Read More
Despite being online using email since 1995, at the start... Read More
If you have visited any of the affiliate-related websites or... Read More
Pay Per Click advertising has been around a few years... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
It is really frustrating, is it not, to log into... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
When we launch a new product, we all hope it's... Read More
O'Hare Chicago prom limo ..Google Adsense is a hot topic in the Internet Marketing... Read More
Not long ago, Forbes magazine has reported that pay per... Read More
There's tons of money to be made from the Google... Read More
Click fraud is currently a major topic in online advertising.... Read More
By using this tutorial you will learn how to increase... Read More
Lots of people say to make your ads blend in.... Read More
If you know anything at all about Internet marketing, then... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
Pay per click search engine advertising is one of the... Read More
By knowing the most expensive keywords on the internet, you... Read More
The core principle of affiliate marketing is that the referring... Read More
As marketers and business owners, we're always looking for "the... Read More
Did you know that you can make money from Google... Read More
That's right! Many webmasters are getting suckered into joining adsense... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
So how do people find my website? This is by... Read More
Setting up a pay-per-click campaign is simple, right? Practically all... Read More
Many of us have websites and as a matter of... Read More
When you are running a Google AdWords campaign, it is... Read More
The biggest stumbling block for most home business owners is... Read More
When we launch a new product, we all hope it's... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
PPC advertising has many great benefits. First of all, you... Read More
The truth about Google's Adsense program is that it is... Read More
My first real foray into Internet Marketing was a Pay... Read More
Pay-Per-Click Advertising |