As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
The Google Adwords platform allows you to select four matching options:
Broad Match
Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Let's look at an example.
Assume I am selling travel writing diaries and using "travel journals" as my keyword phrase. Any time a person enters any combination of "travel" and "journals" in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.
Broad match isn't necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the "browsing" surfers will convert well.
Phrase Match
Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for "travel journals", my ad would appear when someone search for a phrase with "travel journals" in it, but not "journals travel". To use phrase match for keyword phrases, you simply place quotation marks around them.
Exact Match
Exact match is?exact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for "travel journals" and nothing else, I will use the exact match. To select the exact match option, simply place brackets ("[]") around the keyword phrase.
Negative Match
No, the negative match option doesn't involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for "Amazon travel journals". I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.
The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
disinfecting cleaning services Arlington Heights ..By knowing the most expensive keywords on the internet, you... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Has anyone else noticed a disturbing pattern in your pay-per-click... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Back in the old days of the Internet - in... Read More
Your probably reading this article because you use Google Adwords... Read More
Google AdSense is a great way for webmasters to monetize... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Let's face it... Google Adwords is not the only source... Read More
The cycle of affiliate programs and money making ventures goes... Read More
Click fraud has become a major problem for online marketers.... Read More
Google AdSense is easy to install on a web page... Read More
You have a web site ready for action. Your product... Read More
Determining keywords is a critical step in web design. If... Read More
When you are running a Google AdWords campaign, it is... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
Not getting the satisfaction you want from your AdWords account?... Read More
The other day I was talking to one of my... Read More
Yahoo announced that their Publisher Network, formerly available in the... Read More
At first glance, Pay Per Click advertising seems to be... Read More
Looking back in time, I could still remember standing in... Read More
In this age of speed dialing, T1 lines and other... Read More
Dear friends,Google AdSense has rapidly gained a status of an... Read More
In the mid 1990's websites used to earn income by... Read More
Your online business will likely require more advertising than a... Read More
bathroom cleaning service Mundelein ..Lots of people would like to get their Web site... Read More
I often get asked what the secret is to making... Read More
Click fraud has become a major problem for online marketers.... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
4. Write an attractive ad - you have a very... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More
Google's AdSense program is one of the best, if not... Read More
It may seem to be a very expensive way of... Read More
A few days ago, I was setting up my latest... Read More
One of the absolute best online marketing processes available to... Read More
At first glance, Pay Per Click advertising seems to be... Read More
What are PPC Search Engines?PPC Search Engines are search engines... Read More
Determining keywords is a critical step in web design. If... Read More
You probably have already heard about the new marketing tool... Read More
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
Ready for more tips on how to make your AdWords... Read More
One of the best kept secrets in today's affiliate marketing... Read More
How much revenue do you generate from Google Adsense?Recently there... Read More
They are calling him the million dollar man. Jason Calacanis... Read More
Choosing to bid on the right keywords can be key... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
Pay-Per-Click Advertising |